Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Costa Mesa, CA -- With the media already heralding the end of the recession, OneCommand today announced an upcoming webinar specifically designed to help dealerships navigate what promises to be a challenging ‘recovery’, including critical best practices for compliance with new FTC rules coming into effect on September 1st. The webinar, being presented at no cost and open to dealerships, manufacturers and automotive industry influencers, will be conducted on August 20th, 2009 at 10:00am PST, and will feature strategic advice from dealers and marketing experts, as well as compliance advice from an FTC expert.
“As the nation enters recovery, consumers, who were driven by price in the recession, will start placing greater emphasis on the purchase or service experience. Dealers who recognize and adapt to these changes in consumer behavior will have new and exciting opportunities to generate customer loyalty,” said OneCommand CEO Al Babbington. “By focusing now on three basic needs of the 'recovery' consumer - process simplification, going ‘green’ and customer personalization – dealers can increase owner loyalty, positioning them for greater profitability and equity value as vehicle demand increases in the post-recession economy.”
Babbington also noted that understanding the new FTC rules, which come into effect on September 1st, will be an important and inextricable part of working with the post-recession consumer.
The new FTC amendment takes another great step toward eliminating unwanted, solicitous calls. These added regulations provide dealers an excellent opportunity to increase response to timely and relevant communications soon to be free from the clutter of unwanted “boiler room” type messaging. In the upcoming webinar, OneCommand will discuss an all-new series of best practice communications to create greater consumer loyalty and ensure total compliance. OneCommand will also provide access to a Dealership Guide to FTC compliance for all participants that register.
“At OneCommand we’re active supporters of the new FTC legislation which is why we’ve created a user-friendly guide to help dealers navigate the rules,” continued Babbington. “Nothing destroys a potential or existing customer relationship faster than an unwanted solicitation, or an irrelevant message in an inappropriate format. These new rules are great news for compliant marketers because the overwhelming and negative clutter of solicitous telemarketing undermines the meaningful, informational ones that are the bedrock of building relationships with your customer base.”
Titled “Selling to Post-recession Car Buying Customers: Its NOT all About Price,” the OneCommand-sponsored webinar will provide a profile of the post-recession consumer and equip dealerships with actionable and specific strategies to position them to meet the needs of this new consumer profile, as well as best practices for generating loyal consumer behavior, including workshops on PURLs, (personal Web pages), preference management / permission marketing, social and interactive media, and compliant, multichannel communication. The webinars will be helmed by Babbington, Ronald A.J. Fortt, OneCommand’s Vice President of Training & Development and Leonard Traficanti, OneCommand’s Chief Compliance Officer. To register for the OneCommand webinar go to: https://www2.gotomeeting.com/register/405084258 or for more information call 866.567.8577.
About OneCommand (www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2008 the Company delivered over 150 million personalized communications on behalf of over 4,000 clients throughout North America.
OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email firstname.lastname@example.org or visit www.onecommand.com.