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ATLANTA, GA – October 1, 2009 – Steve Stauning, former director of ecommerce for the Asbury Automotive Group (NYSE: ABG), has launched an innovative boutique firm offering ecommerce solutions and consulting both in and out of the automotive industry. Reflecting the flexibility in their offering, the new company is called pladoogle, LLC.
Stauning, who has more than ten years experience in the automotive ecommerce space, launched the firm to fill one of the major voids he observed during his nearly three years running the ecommerce efforts for Asbury. “Technology has been both a bonus and a bane for car dealers,” he noted, “Even with all the bells and whistles available today, most salespeople still retail under eight units per month; and no one seems capable of solving the turnover problem.”
pladoogle, according to Stauning, was created to help dealers hone their primary focus on those few pieces of the ecommerce puzzle that truly drive value and deliver results. “Most dealers are wasting hundreds of thousands of dollars every year on unproven and irrelevant technology – all for the sake of being on the cutting edge,” Stauning added. Many dealers, according to Stauning, could reduce their ecommerce marketing budgets by fifty percent and actually sell more cars as a result.
The pladoogle founder is a well-known automotive ecommerce pioneer: Prior to his stint at Asbury, he served as the director of web solutions for the Reynolds and Reynolds Company, and as the general manager for dealer web services at Dominion Enterprise’s Dealer Specialties.
Stauning claims that over the last several years the pladoogle team has been able to identify and isolate the most effective technology solutions and Internet selling methods available to automotive dealers. In the process, they also eliminated the unnecessary, irrelevant and wasteful products dealers were buying. “More often than not, there was an inverse relationship between product cost and actual effectiveness,” added Stauning.
pladoogle, according to the company, either offers these cost-effective solutions directly to dealers or instructs their dealer-customers where to acquire them, depending on the solution. For more information, visit http://pladoogle.com.
About pladoogle, LLC
pladoogle, LLC, headquartered in Buford, Georgia (a northeast suburb of Atlanta), is a new breed of ecommerce solutions firm with a sole aim of optimizing of our clients’ online business. Through goal-focused products and services, we help our clients maximize new technology, create and formalize processes, and deliver turnkey innovations that drive traffic, boost conversions and increase online revenue. pladoogle provides both universal and client-tailored solutions that can drive proven results for any online business.
pladoogle, LLC 3301 Anna Ruby Lane, Suite 201
Buford, GA 30519