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San Francisco, CA – July 13, 2010 --- Izmocars (, a leading Internet business solutions provider for the auto retailing industry, today announced that Sidney Haider will take the reins of the company’s industry-leading and innovative in-dealership sales performance consulting program, iConsult (  Haider will continue to head the company’s AOA program (which is currently generating average revenue -per-vehicle sold of $400-600), as well as its soon-to-be released iService program.  Since joining izmocars, Haider has spearheaded innovations to the iConsult program, including a new performance-based guarantee that ensures dealers receive immediate and ongoing results from sustained Internet sales improvement.


“The realities of the recovering economy and its impact on today’s dealership demand a new model for sales performance consulting - a model that firmly puts the ‘consult’ back into consulting,” said izmocars President Tej Soni. “Under Sidney’s leadership, we have evolved a highly successful Continuous Improvement process for our AOA accessories product, and these principles now form the core of our iConsult program.”


Unlike standard in-dealership consulting programs that rely on boilerplate curriculums, finite terms, and lengthy, tedious presentations that can disrupt the business day rather than enhance it, iConsult takes a true consultative approach – with frequent, but shorter, in-dealership visits customized to the specific needs of each dealership, and focused on achieving a specific business goal rather than on the delivery of ‘straight-jacket’ training.


“We are very pleased that, as President of izmocars Accessories, Service and Consulting division, Sidney will now have oversight over our consulting initiatives, as we continue to roll out iConsult - the only accessories program in the industry to offer a performance-based guarantee – to dealerships across the country,” continued Soni.


Haider joined izmocars in 2008, as President of the company’s cutting-edge AddOnAuto accessories division, which is ramping up accessory sales and profits for izmocars customers.  Haider’s over 17 years of experience in automotive retail, marketing, and business development includes serving as the GSM of Keyes Honda, the e-commerce director of Galpin Motors, Inc., the CEO of H-Entertainment, Inc, and President of SoftNet Venture Capital, Inc.


“The core of our iConsult philosophy is quite simple: consistent ongoing commitment to our dealership clients, month in/month out, and a guarantee of rapid improvement measured in three areas: closing ratios, profit margins and/or sales volume,” said Haider.  “My promise to our dealership clients is that iConsult’s Continuous Improvement applies both to the results in each dealership, as well as to the iConsult program itself, which will be accountable for driving real world success for our dealership customers and for innovating to meet the true conditions ‘on the ground’ in each dealership.”


Each customized iConsult program focuses on three main aspects 1) fine tuning the sales mind set to understand the customer, 2) better communication, and 3) process – how is that lead going to generate a sale and result in ROI. Consultants visit dealerships on a monthly basis, armed with data, analytics, and mystery shopping feedback, and use that information to provide advice, coaching, tools, templates – whatever is required to help the dealership. Each visit is short, does not disrupt the business and delivers a measurable result at the end of the day. iConsult is performance-driven with a guarantee of  measurable results in closing ratios, profit margins and/or sales volume within 60 days.


For more information about iConsult click here:

To read iConsult case studies: Click here


About izmocars:

izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.


izmocars is also the world’s leader in Interactive Media Content for the automotive industry.

Founded in 2002, izmocars services some of the most successful eDealers in the country. izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.


izmocars Media Contact:

Melanie Webber, mWEBB Communications, (424) 603-4340,


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