Partnership Will Allow Dealix to Build on Its Success Serving Independent Dealers
Redwood City, CA, September 29, 2010 – Dealix UsedCars.com announced today that it has signed an agreement with the National Independent Automotive Dealers Association (NIADA) to be a National Member Benefit Partner, giving independent dealers access to an important new online channel to reach pre-owned auto buyers and drive more sales. Dealix UsedCars.com, a leader in online used car marketing with more than 2,700 franchise dealer customers, in the past two years has established a strong foothold in the independent dealer space, which the NIADA partnership will allow it to expand even further by using NIADA’s online and offline marketing channels to drive awareness for UsedCars.com and engage directly with its member dealers.
The Dealix UsedCars.com Network reaches more than 21 million online auto shoppers each month1 and includes leading auto sites, such as Kelley Blue Book and AOL Autos. UsedCars.com, the cornerstone of the Dealix UsedCars.com Network, is one of the fastest growing auto buying sites, having posted 30% growth in traffic over past year. Dealers who sign up with Dealix receive premium placement on UsedCars.com, along with having their inventory displayed on the Dealix UsedCars.com Network’s 50-plus sites.
Dealix UsedCars.com is the only major online used car program that offers dealers a pay-for-performance option and backs each lead with a Quality Pledge – which means that dealers can return all non-contactable or duplicate leads and have them replaced or refunded.
“Many of our members have tried UsedCars.com, and have found the service to be a great way to get their inventory and brand in front of pre-owned buyers,” said Scott Lilja, Vice President of Member Services for NIADA. “We’ve gotten to know the Dealix team over the past months and believe that their service is going to be increasingly important to our independent dealer members”
“We’re looking forward to building a strong relationship with NIADA and the community of independent dealers it represents,” said Anna Zornosa, Vice President – ADP and General Manager of its Dealix division. “We’re committed to continuing to enhance UsedCars.com to address the unique needs of the NIADA membership.”
1Comscore MediaMetrix August 2010 report
The National Independent Automobile Dealers Association (NIADA), founded in 1946, has represented quality independent automobile dealers for over 60 years. NIADA provides valuable resources to member dealers, allowing them to become more successful within the used motor vehicle industry. NIADA members join a network of over 20,000 professional auto dealers who share a dream of financial prosperity for their businesses. NIADA is also a legislative advocate -- protecting business interests of independent auto dealers. The association is dedicated to providing industry education, information, services and benefits designed to prepare members for an ever-changing marketplace.
Dealix is the world’s leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix is the only Internet marketing company that backs its new and used car leads with the Dealix Quality PledgeTM: a distinct set of criteria that defines a quality lead and an invitation to use Hassle Free Lead ReturnTM if a lead lacks any one of those criteria. The company can offer this Pledge because it has the broadest reach and the highest quality lead supply network in the industry, including Yahoo! Autos, Kelley Blue Book, Edmunds.com, AOL Autos, MSN Autos, and others. Dealix powers the dealer selector and price quote platforms on Yahoo! Autos, AOL Autos and MSN Autos; represents Edmunds’ Premier Dealer Program; and places dealers’ used inventory in the Kelley Blue Book The Trusted MarketplaceSM. Dealix connects dealers with the millions of car shoppers who prefer independent Internet sites when shopping for new carsand used cars online. Dealix’s all new Leads Platform quickly matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality car buying experience for consumers and providing dealers with one of the most efficient methods available today for marketing and selling cars.