Innovative Program Gives Dealers Insight Into Shoppers’ Past Lead Activity
In Order to Tailor Sales Response & Boost Results
Redwood City, CA, November 10, 2010 — Dealix, the leading provider of automotive customer leads for new and used cars, has launched today a new feature, Buyer Insight, making it the first automotive marketing company to provide dealers with information about past new car lead activity.
With Buyer Insight, each Dealix lead sent to a dealer will be enhanced with timely data derived from the past 60 days of lead activity. Dealix will indicate if the lead is the first lead Dealix has seen from the buyer in the past 60 days. If Dealix identifies that the buyer has previously submitted a lead, then Buyer Insight will indicate whether similar buyers submitted additional leads for the same make of car, or for a competing make. The feature responds to dealers’ requests for more information about the lead and makes Dealix the first lead provider to disclose information about past lead activity to dealers.
Dealix is uniquely positioned to offer Buyer Insight, given its market leadership in the independent Internet leads category. Each month the company sells to dealers and automotive manufacturers more than 300,000 information requests from auto buyers who are using Internet sites to research new and pre-owned car purchases. This gives Dealix unique and broad visibility into shopper activity and allows it to classify each shopper as having created a previous lead or not.
Each lead will indicate if it is the only lead generated in a 60-day period, or other lead activity has been seen. One of three types of statements will be made in each lead:
· First Activity Buyer – No previous lead activity seen by this email address in the past 60 days. (Note, this is the largest category of the three.)
· Brand Focus Buyer -- This buyer type typically submits multiple leads for the same brand (i.e. a request for information on a Chevrolet where the shopper has also inquired about a Chevrolet make to another dealer.)
· Cross-Brand Buyer – This buyer type typically submits multiple leads, including leads for another brand.
“Dealix can offer Buyer Insight because of our industry-leading supply network and our powerful lead sourcing, verification, and delivery technology,” said Anna Zornosa, VP ADP and General Manager of its Dealix division. “This, combined with our decade of experience, gives us total confidence in the value our products bring to dealers,”
"In today's ultra-competitive marketplace, more and more online shoppers are leveraging the power of the Internet to collect information from multiple dealerships through a variety of lead providers. This poses a unique challenge for the individual dealer who must now attempt to determine exactly who they are competing against, and at what level of interest the consumer is at in the buying cycle,” said Manuel Souza, Sales Director-eCommerce, Anderson Honda. “Dealix's launch of Buyer Insights will set the standard for other lead providers by giving their partnering dealerships a glimpse into that customer's previous shopping habits prior to them receiving the lead."
Buyer Insight Has Potential To Transform Sales Results
With Buyer Insight, dealers can tailor their sales approach based on information about the buyer, allowing them to improve their chances for sales success. More than half of dealers responding to a recent Dealix survey said that they would change their processes to take advantage of Buyer Insight and 72% said that they would expect to see close rates improve if their sales team had Buyer Insight data readily available. (Source: Dealix Enhanced Leads Survey: September 2010).
“When dealers have more information about their shoppers’ interests, they can create better processes to serve those prospects,” said David Kain, President of Kain Automotive.com, the leading provider of training services regarding processes for internet-generated sales to auto dealers. “Dealix is now setting the bar for the provision of quality information.”
Buyer Insight Extends Dealix’s Lead As Category Innovator
Buyer Insight is only the latest in a series of enhancements that Dealix has made to its new car and used car lead programs. The company launched the Quality PledgeTM and Hassle Free Lead ReturnTM in September 2009. With that program, Dealix uniquely promised its customers that if a lead wasn’t in market, or didn’t have a contactable phone number, the dealer could return it, or get it replaced. Dealix was able to offer such a program because of the company’s extensive investment in the Dealix Leads Platform, as well as its supply partnerships, which include exclusive agreements to power the dealer selector and price quote platforms of Yahoo! Autos, MSN Autos, and AOL Autos.
Like the Quality Pledge, Buyer Insight reinforces Dealix’s category leadership in providing auto dealers with valuable leads and the insight with which to serve its customers.
Buyer Insight is available now. For more information, visit www.dealix.com or call (800) 903-1965.
Dealix is the world’s leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix, the only Internet marketing company that backs its new and used car leads with a Quality Pledge, powers the online quote platforms for Yahoo! Autos, AOL Autos and MSN Autos. Through its network of owned and affiliate sites Dealix connects dealers with millions of car shoppers each month who prefer independent Internet sites when shopping. Dealix also operates UsedCars.com, one of the fastest growing auto shopping sites.
Automatic Data Processing, Inc. (Nasdaq: ADP), with nearly $9 billion in revenues and about 560,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging 60 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational, heavy vehicle and agricultural vehicle dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1-800-CALL-ADP ext. 411 (1-800-225-5237 ext. 411).