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Industry Press Releases

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Kia Motors America Announces New Owner Retention Experience Program Powered Exclusively by OneCommand

IRVINE, Calif. -- Jan. 5, 2011  -- Kia Motors America (KMA) and OneCommand today announced the launch of the Kia Owner Retention Experience (KORE), powered exclusively by OneCommand, a leading provider of preference-based, automated, multi-channel marketing solutions.  The Kia Owner Retention Experience, which incorporates key elements of the Kia Customer 360-degree Service Experience™, is a new service reminder program for Kia dealers that delivers timely and automated communications to a dealer's customers through the customer's preferred channel – automated voice, email, text message and direct mail.  KORE allows dealers to distribute effective communications at each of the most relevant points of a customer's ownership lifecycle.  

Leveraging OneCommand's technology, and offered through a platform that is exclusive to Kia dealers, the Kia Owner Retention Experience is designed specifically to increase customer loyalty, service retention and reduce marketing expenses.

"Growing owner service retention will help maximize our dealerships' balanced operations and dramatically enhance their profitability," said John Crowe, vice president of service, quality and Kia University for KMA.  "Kia's innovative KORE service reminder program is the perfect marketing tool to enable Kia dealers to cost effectively communicate with owners at the optimal time and mileage intervals in the prescribed medium the customer has chosen – voice, text, email, and snail mail."

The program is offered to Kia dealers at a fraction of the cost of similar, less effective programs. Key benefits of the program include:

  • Automated voice, text, email and direct mail communications, according to customer preference
  • Actionable communications customized to the consumer's unique position in the ownership lifecycle
  • Easy implementation and 100% self-maintaining program, requiring no additional dealership resources
  • Multi-layered support team, including in-field experts

"We are proud to bring the advantages of a program that is proven to increase service frequency and drive significant improvements in response rates while also decreasing customer defection," said Marvin Grimm, Executive Vice President of OneCommand.  "With the current pressure on sales, and a lengthening vehicle ownership cycle, we believe the Kia Owner Retention Experience's ability to cost-effectively increase loyalty, drive repeat purchase behavior, maintain current customers and improve fixed operations revenue will be critical to improving revenue, performance and ROI for participating Kia dealerships."


About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA offers a complete line of vehicles through more than 725 dealers throughout the United States.  For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever in 2010.  Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles.  Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA."  Information about Kia Motors America and its full vehicle line-up is available at its Web site –  For media information, including photography, visit

About OneCommand (

OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.  In 2008 the Company delivered over 150 million personalized communications on behalf of over 4,000 clients throughout North America.   OneCommand's proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience.


Shelby Hunt

Zeno Group for Kia Motors America

(310) 566-3985


Lindsay Leugers

One Command

(513) 354-8608

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