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Prestigious Award Recognizes Leaders in Using Enterprise Feedback Management (EFM) to Increase Customer, Employee and Partner Satisfaction and Improve Business Results

Hoffman Estates, April 18, 2011 – The Dealer Services division of ADP, Inc (NASDAQ:ADP) announced today that their Cobalt business unit has won a 2011 MarketTools ACE (Achievement in Customer Excellence) Award. This accolade demonstrates Cobalt’s commitment to providing best-in-class customer service and support.  Cobalt is a 5-time winner of this award, further demonstrating our ongoing efforts to provide the highest level of support to our customers.

The MarketTools ACE Award certifies, acknowledges, and celebrates outstanding achievement in customer satisfaction, employee satisfaction, and/or partner satisfaction. Receiving a MarketTools ACE Award is a distinct honor that demonstrates Cobalt’s rigorous application of enterprise feedback processes and its outstanding performance as measured by those processes. Only a small percentage of MarketTools’ clients, already a select group highly committed to customer, employee and partner satisfaction, qualify for the award.

Cobalt earned the MarketTools ACE Award based on overall satisfaction with customer support based on the results from over 4,000 survey responses.  

“We are honored to have been awarded a MarketTools ACE Award.  This recognition is a testament to our commitment to delivering the best customer experience possible,” said Mark Dunn, Vice President, Services at Cobalt.

“High customer, employee and partner satisfaction levels are critical drivers of business growth and long-term profitability,” said Scott Arnold, president and CEO of MarketTools, Inc. "We are delighted to recognize Cobalt for its commitment to achieving the highest levels of satisfaction and loyalty, and we are proud that they rely on MarketTools CustomerSat for their enterprise feedback management initiatives.”


About the MarketTools ACE Awards
Established in 2005, the MarketTools ACE Awards program recognizes outstanding achievement in customer, employee and partner satisfaction. To be eligible for a 2011 MarketTools ACE Award, clients must have conducted one or more surveys to assess customer satisfaction, employee satisfaction, or partner satisfaction between October 1, 2009 and September 30, 2010, and complete an application form. Qualifying performance is determined by a combination of customer satisfaction mean scores and top-box rating percentages maintained during at least a 6-month period during the eligibility period. The customer feedback on which awards are based must be representative of the entire business, business unit or business segment to which the award applies. MarketTools ensures that the survey processes on which metrics are based are rigorous, defensible and repeatable. Surveys may use either a census of the target audience or representative sampling with specified minimum confidence levels and maximum margins of error.


About ADP

Automatic Data Processing, Inc. (NASDAQ: ADP) with nearly $9 billion in revenues and approximately 560,000 clients, is one of the world’s largest providers of business outsourcing solutions. ADP is a leading provider of integrated computing solutions to auto, truck, motorcycles, marine, and recreational vehicle dealers throughout the world. Additionally, leveraging more than 60 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP’s easy-to-use solutions for employers provide superior value for companies of all types and sizes. For more information about ADP, visit


About MarketTools, Inc.
MarketTools is the leading provider of software and services for enterprise feedback management (EFM) and market research.  The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.  As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™.  MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit:

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