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Sunnyvale, CA – April 27, 2011 - ResponseLogix®, Inc., the leading provider of automotive digital response management software for internet leads, today announced the release of its second generation SmartQuote® 2.0 rapid-quote response and SmartFollow® 2.0 follow-up marketing solutions for automobile dealerships. The 2.0 versions of these two products include exciting new features. For SmartQuote, this includes rich additional detail about the vehicles featured in the quote, presented on a consumer-friendly web landing page. For SmartFollow, it includes the addition of hyper-retargeting, at the cutting edge of personalized, relevant digital marketing.
Research shows 60% of vehicle shopping time is spent on the internet. Consumers who use the internet to shop for a new vehicle spend an average of 18 hours researching new and used vehicle purchases, according to a recent Polk®/AutoTrader® study. ReponseLogix has integrated best of breed internet marketing practices and advanced internet marketing technology to deliver consumers an immersive and enjoyable car buying experience, and dealers higher close rates on internet leads. Auto dealers can now deliver a feature-rich, comprehensive and personalized, web-based quote response within minutes of Internet lead receipt, followed by a 180-day follow-up program with both email and web marketing dimensions.
Selling Cars in an “Instant World”
Today’s always-connected digital lifestyle has created a new generation of savvy consumers who are more informed and more demanding in how they research, formulate purchase preferences, and buy automobiles. “Let’s face it, we live in an instant world, and people want information immediately. Consumers want to gather information and eliminate the dealers who won’t be considered, and move the dealerships that are willing to be quick and transparent with pricing information to the top of their purchase consideration list. The new SmartQuote 2.0 rapid-quote is feature packed with vehicle information and gives information instantly to a customer in a professional clean way.” said Mark Noger, Internet Sales Director, Germain BMW of Naples, Florida. Auto dealers need to deliver timely, consistent and feature-rich initial responses and highly impactful, multi-channel follow-up marketing to internet prospects if they are to win the sale.
New Feature-enriched SmartQuote 2.0 Multi-vehicle auto quote
The new ResponseLogix SmartQuote 2.0 quoting solution delivers a powerful multi-vehicle email quote. With a click, the customer visits a customized SmartQuote landing page packed with valuable information about vehicle alternatives. SmartQuote 2.0 includes multiple new and pre-owned vehicle alternatives, an expanded gallery of exterior and interior photos, support for video, and car safety information. New-car price quotes may include the TrueCar bell curve, revealing the competitiveness of the dealer’s price compared to the market. Used car quotes may include a CarFax® report showing more detail about the vehicle’s history. SmartQuote now supports links to social media, and car shoppers can share their price quotes with family and friends via email and Facebook links. If a car shopper is ready to take the next step, she can self-schedule a test drive, click to chat with a dealer sales rep, or even reserve a car with the simple click of a button.
SmartFollow 2.0 adds Cutting-edge Hyper-Retargeting Advertising to Boost Already Powerful Lead Management Solution
If a shopper does not take action to schedule a test drive right away, the ResponseLogix SmartFollow 2.0follow-up marketing solution begins. A comprehensive email campaign is initiated to reengage the dialogue between prospect and dealer. The campaign runs for up to 180 days. SmartFollow 2.0 features hyper-retargeting, which is at the cutting edge of digital marketing. Using SmartFollow 2.0, the dealer can now serve up to the consumer dynamically-generated Internet display ads presenting the exact vehicle the consumer expressed interest in when she submitted a lead, with the call to action “Schedule a Test Drive”. With a click, the consumer lands on a page where the test drive can be scheduled.
The combination of personalized email reminders and customized advertising are designed to nurture shoppers efficiently along the path towards the purchase. Video demo - http://responselogix.com/solutions/smartquote/
About ResponseLogix, Inc.
ResponseLogix started in a car dealership. By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix determined that effective Digital Response Management is the key to achieving both immediate initial response and effective ongoing follow-up. With this in mind, the company created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.
ResponseLogix delivers software as a service (SaaS) technology to auto dealers that engages the customer early in the car buying process and then propels her toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time. SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away. SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments. ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Acura, Nissan, Infiniti, Kia, Hyundai and Volkswagen dealers across the US. Additional OEM’s will be supported soon. Additional information is available at www.responselogix.com