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Dealers benefit from better inventory decisions and maximized profits


MONROE, OH, September 14, 2011-  Dealer Specialties, a division of Dominion Dealer Solutions, today announced the integration of Kelley Blue Book Values into the appraisal tool of MarketControl Analytics. Dealer Specialties is the nation’s largest provider of comprehensive inventory management solutions, data services and merchandising tools.


“Partnering with Kelley Blue Book is a key integration for MarketControl Analytics,” said Glen Garvin, group general manager of Dealer Specialties. “Including Kelley Blue Book Values in our appraisal tool helps dealers maintain a competitive edge and validate values from one web-based location.”


 MarketControl Analytics now includes Kelley Blue Book® Trade-In, Wholesale Lending and Suggested Retail Values, each updated on a weekly basis.  With its massive data collection, transparency in its processes, sophisticated forecasting models and formidable analytic capabilities, businesses and consumers consider Kelley Blue Book's weekly values the most trusted in the industry. 


MarketControl Analytics, the industry’s first real-time, market-based pricing and stocking solution, helps dealers make better inventory decisions to increase inventory turn rates and maximize profitability.  With the appraisal tool, dealers can confidently boost profits before acquiring inventory.  Inclusion of seamlessly integrated third-party sources, like Kelley Blue Book, helps dealers ensure a quick and profitable sale. 


“With easy access to Kelley Blue Book Values, dealers are equipped to make the best buying and selling decisions for their business while taking into account current market conditions,” said Damon Johnson, vice president of business development for Kelley Blue Book.  “Relied upon by both consumers and the industry, Kelley Blue Book offers trusted information supported by the company’s 85 years of experience.”


About Dealer Specialties

As an industry leader with more than 20 years experience, Dealer Specialties, a division of Dominion Dealer Solutions, provides robust and comprehensive inventory management solutions and services to automotive dealers nationwide. Dealer Specialties’ inventory management system combines vehicle data, analytics, and merchandising tools to help dealers maintain inventory control and maximize results from the lot to the web. With a nationwide footprint of over 800 local market specialists, our team delivers professional and customized services based on dealer’s changing needs. Dealers around the country rely on Dealer Specialties’ inventory management solutions and services to promote vehicles, drive, showroom traffic, and maximize profits.  For more information, visit


About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include Autobase customer reputation and relationship management services, Dealerskins websites, Dealer Specialties’ inventory management, Cross Sell marketplace analytics, as well as specialized data management tools from Data Cube and DataOne Software. Automotive dealers can now purchase internet lead management, inventory management, and websites with an online service scheduler in one comprehensive system, Dominion United. Learn more at . Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. Please see


Kelley Blue Book

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. provides consumer pricing and information on minivanspickup-truckscarshybrids and SUVs. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of


Media Contact:

Jennifer Ryan, Marketing Director




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