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Industry Press Releases

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Exclusive Blog Posts

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

5 Referral Program MYTHS - BUSTED!

5 Referral Program MYTHS - BUSTED!

Myth 1: Referral Marketing Programs are less cost effective than other marketing channels. FALSE! 92% of people trust recommendations from friends over…

Allen Chell and Jay Radke From cDemo To Speak at Digital Marketing Strategies Conference

PCG Digital Marketing is pleased to announce that Allen Chell and Jay Radke from cDemo ( will present at the 2012 Digital Marketing Strategies Conference February 1st – 3rd in at the Monte Carlo Hotel Las Vegas prior to the 2012 NADA convention. The event is timed so that dealers attending NADA can arrive two days early to join this important conference.

cDemo’s Mobile Inspector won a 2011 Automotive Website Award (AWA) in the Technology category for best mobile application. cDemo’s Mobile Inspector gives dealers the ability to merchandize their cars faster which means they can attract in market consumers faster. The cost of leaving inventory online with a “Photo Coming Soon” image for 2-5 days is higher than most dealers want to acknowledge. One of the other many benefits of Mobile Inspector is that the inventory can be syndicated across many of the free website platforms and paid platforms that dealers use today. This is often an additional fee charged to dealers and it comes included in the cDemo platform.

Chell’s and Radke’s presentation will demonstrate how dealers can use an iPhone for vehicle inspections and marketing.

About the Digital Marketing Strategies Conference

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies.  DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions.  The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA. 

For more information about the conference and registration, visit

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing. First Class Educators will take ownership of and build upon PCG Digital Marketing’s widely recognized educational events.

About First Class Educators

First Class Educators (FCE) is a new company created by PCG Digital Marketing, a full service automotive digital marketing agency.  FCE offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada. 

Featured national events include the Digital Marketing Strategies Conference, Automotive Marketing Boot Camp and PCG Pit Stop.

FCE also offers the Automotive Internet Program, an intense online training program that provides certificates in Digital Marketing and Social Media for dealership employees across the US and Canada.



Carrie Hemphill

Managing Director

First Class Educators



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