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The Importance of Localized Digital Marketing for Car Related Businesses

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How to Generate Leads With Rich Content


PCG Digital Marketing is pleased to announce that Allan Chell from cDemo will present at the 2012 Digital Marketing Strategies Conference February 1st – 3rd in at the Monte Carlo Hotel Las Vegas prior to the 2012 NADA convention.

Allan’s workshop, the “Impact of Rich Content” workshop will explore and discuss three primary elements that impact the dealer’s ability to generate online leads and facilitate online transactions with unique content. The purpose of this workshop is to enlighten and educate the participants on the importance of generating the unique content that consumers are searching for in the online environment.

Workshop attendees will explore the current processes being used by dealers to capture, manage and distribute vehicle content as well as discuss the advantages and disadvantages of each process

About Allan Chell

Allan Chell is a 30-year veteran of online sales. His career has spanned on-line sales, management and technology roles.

Allan leads a team of industry professionals that have over 50 years of combined experience in the automotive industry.  Their unique industry experience has been acquired through the deployment of online auctions, direct to dealer fleet remarketing operations and online sales programs.

About the Digital Marketing Strategies Conference

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead.  The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 20 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies.  DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats including workshops, top industry panel discussions, and general sessions.  The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA. 

For more information about the conference and registration, visit

The Digital Marketing Strategies Conference is created and executed by First Class Educators, the new sister company of PCG Digital Marketing. First Class Educators will take ownership of and build upon PCG Digital Marketing’s widely recognized educational events.

About First Class Educators

First Class Educators (FCE) is a new company created by PCG Digital Marketing, a full service automotive digital marketing agency.  FCE offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada. 

Featured national events include the Digital Marketing Strategies Conference, Automotive Marketing Boot Camp and PCG Pit Stop.

FCE also offers the Automotive Internet Program, an intense online training program that provides certificates in Digital Marketing and Social Media for dealership employees across the US and Canada as well as private partnered events with top vendors and industry leaders.

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