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SOCIALDEALER and CAR-MERCIAL will be publishing the results of their joint case study on the use of video and social media, at the upcoming Digital Dealer Conference at the Rosen Shingle Resort in Orlando.
The viral potential of using video in social media has long been seen with the success of sites like YouTube, but many businesses do not realize that in addition to using video to start conversations and engage consumers, it also has powerful SEO benefits.
The case study examines the use of videos for automotive dealers as a means to increase search engine rankings and content engagement on social media sites such as Facebook and YouTube.
The study was conducted in 2011-2012, using data from SOCIALDEALER and CAR-MERCIAL’s client data combined with dealership’s website analytics. The results make a powerful case for the increase in exposure a dealer can generate through the use of videos online.
“We added the ability to manage and upload videos to our platform last year because I could see the potential for dealers to use video in their social marketing,” says Joe Castle, CEO of SOCIALDEALER, “I can see those dealers who limit their content strategy to text and images will fall behind.”
Results of the study will be available at the Digital Dealer Conference on April 3-5, at the Rosen Shingle Creek Resort in Orlando. Attendees can receive a copy of the study results by visiting either the CAR-MERCIAL or SOCIALDEALER booths.
“We are excited to get this information into the hands of auto dealers,” says AJ LeBlanc, Managing Partner at CAR-MERCIAL, “this shows results dealers can act on quickly to expand their presence online, for both their websites and their social pages.”