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izmocars Launches AOA Digital Dashboard

First-of-its-kind platform streamlines accessories sales communications across dealership departments and supplier network; enhances processes currently generating $475+ in sales per vehicle sold

San Francisco, CA -- April 03, 2012 -- izmocars ( today announced the launch of its AddOnAuto (AOA) Digital Dashboard platform for dealers who currently use the AOA Point of Sale software to sell accessories in their dealership. An enhancement to AddOnAuto, the accessories sales solution that is currently generating an average of over $475 in accessories sales per new vehicle sold, Digital Dashboard further streamlines accessories coordination across all departments in the dealership and supplier networks.

“Dealerships using AddOnAuto are already seeing significant increases in accessories sales, but we knew that with even better communication between dealership departments throughout the accessories sales journey – from presentation to sale to parts order to installation – greater increases in revenue, profits and margins would be possible, which is why we developed the AOA Digital Dashboard,” said Sidney Haider, Vice President of izmocars. “This dashboard represents an industry first as it creates a virtual bridge that connects sales departments to fixed operations, and dealerships to their suppliers, while also offering users across the dealership the ability to see and measure accessories sales performance in real time.”

AddOnAuto Digital Dashboard Features:

AddOnAuto’s new Digital Dashboard is a Windows-based platform that communicates with AOA software, and offers access to performance metrics and alerts on any computer in the dealership where it is installed. The Dashboard allows dealership management to view up-to-the-minute accessories sales performance by providing presentation ratios, closing ratios, accessories sales per unit, month-to-date total accessories sales, even average time sales staff spends on each accessories presentation.

The Dashboard also allows for improved process, giving alerts to each department as the sale moves through its stages. Managers are alerted about the sale for approval, while Parts and Service are alerted about the Order and when a part needs to be ordered from a supplier. Additionally, accessories suppliers are alerted via the dashboard about dealership jobs, such as when a part needs to be shipped, and/or whether installation is required.

The dashboard also fully coordinates with the recently launched Digital Dealer Supplier Network, which allows aftermarket suppliers to maintain their parts catalog for dealers in real-time with updates on parts, pricing and images on the network.

About AddOnAuto
AddOnAuto is currently the accessories sales solution ranked #1 by dealers at, and has produced significant results for hundreds of dealers across the country over the past 3 years. According to a recent report, dealers using the AOA product average over $475 in accessories sales per new vehicle sold, an average gross profit of 45% and a net profit of nearly 33% after commission1, demonstrating that accessories sales are an excellent source of added – and diversified – dealer income.

To learn more about AddOnAuto and the new Digital Dashboard, please visit:

1 AOA Auto Accessories 2012 Trend Report:

About izmocars
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.

izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country.

izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.

CONTACT: mWEBB Communications for izmocars, Melanie Webber, +1-424-603-4340,, or Angela Jacobson, +1-714-454-8776,

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