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Industry Press Releases

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DMEa/Automotive News Webinar Shares Keys to Success in Increasing Customer-Pay Service Dollars

Free ‘power training’ webinar September 18th at 2 p.m. EDT provides important best practices and revealing data on capturing today’s service dollars


Daytona Beach, FL–September 12, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the third in a series of webinars that the company is hosting with Automotive News -- all dedicated to increasing service customer loyalty, service revenue, and vehicle sales. The third webinar in the series will focus on ways to generate more customer-pay dollars from current and next generation consumers, and the best practice marketing and communication strategies that target in-market buyers. The webinar will take place on September 18th, at 2 p.m. EDT.

Titled New Research in Best Practices for Increasing Customer-Pay Service Dollars, the webinar is moderated by Dave Versical, online editor at Automotive News, and features the industry expertise of Mike Martinez, CMO at DMEautomotive and Dr. Mary Sheridan, research director at DMEautomotive. Created to empower participants with best practices for increasing profits and driving sales, key webinar topics will include: best practices for driving customer-pay services for brake, tire, and battery sales; techniques to attract customers in need of maintenance services; and the importance of maintaining good customer relations with those using prepaid maintenance plans.

Compelling data from DMEautomotive’s recent national consumer surveys will also be revealed, including:

  • 56% of consumers with a prepaid or complimentary service plan are likely to continue servicing at the dealership after expiration.
  • Younger consumers are much more likely to have a plan, and are more likely to have all maintenance done under the plan.
  • As vehicles reach age 3-6 years, only 31% of customers report using the dealership for “bread-and-butter” services like brakes, oil changes, batteries, and tire replacement.

 “Historically, many dealerships enjoyed and even depended on continuous service center maintenance revenue, even when little or no effort was made in maintaining good after service relations, but the status quo is no longer good enough, as customers are taking maintenance business to other service centers,” said Dr. Mary Sheridan, research director at DMEautomotive. “The New Research in Best Practices for Increasing Customer-Pay Service Dollars webinar will provide key steps to prevent service center customer bleed and increase coveted customer-pay service revenue, as well as tips for safeguarding service loyalty from current and next generation consumers.”

For more information, or to register for the New Research in Best Practices for Increasing Customer-Pay Service Dollars webinar click here.

DMEautomotive / Automotive News webinars have received strong attendance that has generated exceptional feedback. Visit to download previous webinars in this series.


About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.


About Automotive News

Based in Detroit, Automotive News has been the place for all the news that is happening among automotive retailers, suppliers and manufacturers since 1925.  In addition to the 100% paid weekly print issue that is received by 60,000 subscribers, is a vibrant Web site with more than four million page views monthly.  It contains the day's breaking news and features two daily newscasts and webinars.  Daily and weekly e-mails and breaking news alerts keep the industry's top executives up-to-date.



DMEa Media Relations:
Melanie Webber, mWEBB Communications, 424-603-4340, 
Angela Jacobson, mWEBB Communications, 714-454-8776, 


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