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SureSale(TM) Launches Nation’s First Dedicated Certified Marketplace

SureSale Marketplace offers dealers free express listings of eligible to-be-certified inventory; turnkey process exposes dealership inventory to certified shoppers in minutes


Venice, CA – December 11, 2012 SureSale, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, today launched the nation’s first dedicated certified marketplace and announced free express publishing of eligible-to-be-certified inventory through the SureSale Certified Marketplace, so that dealerships across the country can reap the benefits of booming certified used car sales. The SureSale Certified Marketplace, which is dedicated to showcasing vehicles up to 150,000 miles and 15 years of age, specifically targets and attracts the growing population of used vehicle shoppers who are looking for the assurance of (and who are willing to pay a premium for) a certified vehicle.

Industry data confirms that the certified marketplace is thriving and on track to surpass last year’s record-breaking sales1. Meanwhile dealers who are certifying longer life vehicles are reporting turn rates that are over 60% faster than that of the average used vehicle and an additional 23% or $2,300 per-vehicle gross on average. 2

“The new SureSale Certified Marketplace’s Express listings program allows dealers who are not yet participating in this booming market to get in early and easily to ‘test the certified waters’. All it takes is a few minutes, and SureSale does the rest, automatically publishing eligible-to-be-certified inventory across the marketplace,” said Jeffrey Schwartz, president and CEO of SureSale. “And, because we can display certified eligible vehicles as ‘on-demand’ – meaning consumers can request certification, but dealers are under no obligation to provide it – dealers maintain complete control of their inventory, while at the same time having the opportunity to reap the benefits of these high-value buyers if they choose to certify.”

Schwartz pointed out that a huge certification gap exists in the industry between the small percentage of used vehicles eligible for OEM Certified Pre-Owned (CPO) programs and the approximately 30 million used vehicles sold each year without the price and assurance benefits of certification. SureSale’s mission is to help close this gap for dealers by expanding the range of vehicles eligible for certification on dealer lots, online marketplaces, and remarketing channels to up to 15 years old and 150,000 miles.

How SureSale Express Listings Works

  1. Dealers simply register at to activate their free account and start receiving leads.
  2. Once qualified, the dealership’s eligible-to-be-certified inventory is automatically published on the SureSale Certified Marketplace and viewable by car shoppers.
  3. Dealers can access their eligible inventory feed at any time to make listing enhancements, list additional vehicles and view leads.
  4. Dealers have the option to submit vehicles that have received consumer interest via the SureSale dealer tool for SureSale certified inspections for a nominal fee and sell them to consumers with all the benefits of a SureSale certified vehicle (including warranties, buy-back guarantees and vehicle service contracts).

Dealers who find success with SureSale’s express listings are eligible to enroll in the comprehensive SureSale Certified program which includes an easy ‘one-click’ vehicle certification platform; best-in-class limited warranties, buy-back guarantees and vehicle service contracts and certified vehicle inspections -- all of which generate greater customer and financial institution confidence, quicker inventory turn rates and more profit opportunity for the dealership. The SureSale Certified program also provides a mobile certification app, a new self-certification process, and free dealer microsites with additional marketplace listing syndication.

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2Based on analysis of SureSale vehicles'  sale price + addl. VSC revenue averages (all SureSale vehicles 5 yrs and older sold March-May) compared to averages on similar vehicles (Y/M/M) from KBB suggested values (average of wholesale + 'as-is' + retail pricing). 


About SureSale

SureSale is a leading provider of online vehicle certification and selling platforms. Dedicated to bringing a new transparency and trust to the used car marketplace, the Company enables sellers to sell with new confidence and buyers to buy with a new peace of mind. The Company's team of technology experts and automotive veterans develop solutions that take advantage of the best of the information-empowered digital marketplace. The SureSaleTM platform provides used-car buyers with unmatched certification on a far wider variety of used vehicles than has ever been offered before, while providing used-car sellers with a 'one-click' certification process for their vehicles. SureSale is based in Venice, California.


Media Contact

mWEBB Communications for SureSale
Melanie Webber, 424.603.4340,
Crystal Hartwell, 714.987.1016,



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