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NADA Auction Fundraiser Helps Place Canine Companions With Wounded Veterans


U.S. Army Veteran and Automotive Sales Trainer Joe Verde
Makes Winning Bid To Help Wounded Veterans

ORANGE COUNTY, CALIFORNIA – February 13, 2013 – At the National Automobile Dealers Association annual convention in Orlando, Fla., on Feb. 10, Joe Verde was the highest bidder on a 2011 Fat Boy Harley-Davidson motorcycle. The live auction event, sponsored by NADA and ADESA, was held to benefit wounded veterans.

The motorcycle was donated by ADESA, which runs vehicle auctions throughout North America. According to the association, the Frank E. McCarthy Memorial Fund of the NADA Charitable Foundation has contributed $190,000 to Canine Companions, placing 19 companion dogs with physically disabled children and military veterans since 2002. The NADA Foundation established the fund to honor McCarthy after his death in 2001.  

Verde's winning bid of $26,000 will benefit the Wounded Veterans Initiative of Canine Companions for Independence and provide up to three specially-trained service dogs to assist disabled U.S. veterans.

“I'm a veteran. My dad was a veteran, and my son and grandkids are all veterans,” said Verde, president of Joe Verde Sales & Management Training Inc. in San Juan Capistrano, Calif. “And, I appreciate everything that the men and women in the armed forces stationed around the world do for all of us.”

Verde served in the U.S. Army for more than seven years and was stationed in Vietnam in 1967, 1968 and 1969 during the Vietnam War as a CH-47 Flight Engineer. As a Purple Heart recipient himself, he has a strong connection with other veterans and has become active in ways to help them make a smoother transition into their lives back at home.

For ADESA, this marked the second consecutive year the company has held a live auction at the industry convention to benefit wounded veterans.

“Last year, we were excited about the opportunity to try something new and host a charity motorcycle auction in our booth at NADA,” said Tom Caruso, president and CEO of ADESA in a company statement. “It was so much fun and so successful that we couldn't pass up the opportunity to do it again this year.”

About Joe Verde Sales & Management Training, Inc. |

Joe Verde Sales & Management Training, Inc., founded in 1985 with its corporate headquarters in Southern California, is consistently rated the number one automotive sales and management training company in North America for producing immediate and long-lasting results for its customers.

Joe Verde’s training team holds live workshops across North America, and he personally pioneered Virtual Training with JVTN® in 2005. He has authored more than a dozen books, and has written, sold and distributed over 300,000 copies of: “A Dealer’s Guide To Recovery & Growth”, “Manage Your Career In Sales – Goal Setting For Salespeople”, “Earn Over $100,000 Selling Cars – Every Year”, “38 Hot Tips On Selling More Cars” and “How To Sell A Car And Close The Sale Today” in the automobile industry, to help dealers, managers, and salespeople recover quickly and grow after the recession.

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Summary: Joe Verde, prominent sales training expert and author, made the winning bid for a motorcycle at a live auction to raise funds in support of placing canine companions with wounded military veterans at the NADA annual convention.

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