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Chrysler and Mitsubishi dealers are the focus of pilot program
Cleveland, OH March 6, 2014: Carfolks.com, the first integrated marketing and employee retention solution for auto dealers, is introducing their pilot program for both Chrysler and Mitsubishi dealerships in selected markets throughout the United States.
It’s no secret that the reputation of auto dealers isn’t very high in the mind of auto shoppers. The main cause of this perception is the high turnover rate of employees in local dealerships. Vehicle manufacturers like Ford Motor Company, General Motors and Chrysler have all tried various training and customer experience programs with little long term success. General Motors even had their dealers attending the Disney Institute in hopes of picking up some Disney magic to invigorate their retail channel. Unfortunately, none of these programs provided the cure for the high turnover rates in auto dealerships.
The Carfolks solution enhances training programs by making every sales and service employee in a dealership accountable for each customer relationship. When the employee puts their training skills into practice, happy customers provide positive feedback that builds the network of each employee. The Carfolks mission is to reward dealership’s and their employees for doing things right and to post the social proof on their website. Participating dealers can also push comments to Facebook, Twitter, their websites and various blog sites. These activities put a powerful word-of-mouth program into action and create more opportunities for dealers to get on an auto shoppers consideration list.
Jeff Sprague, Executive Vice President of Carfolks and a former dealer principal of Chrysler, Nissan and GM franchises in New England said, “The good news is that while most folks in the auto industry do a great job of working with their customers, auto shoppers commonly focus on the negative comments. Unfortunately, happy customers usually don’t go out of their way to post positive comments. The Carfolks solution makes it simple for happy customers to share their experience in about 30 seconds, and these validated reviews are posted instantly on the Carfolks.com website to enhance transparency.”
While Chrysler and Mitsubishi dealers have excellent quality vehicles they continue to struggle against manufacturers who consistently achieve higher customer satisfaction rankings. By applying the cost effective Carfolks solution to their marketing and reputation initiatives dealers can generate organic word-of-mouth advertising that brings more auto shoppers into their dealerships. Because the Carfolks program piggy backs on existing advertising placements the dealership sees no increase in their traditional marketing budget.
Carfolks is pleased to be providing our service to auto retailers across the country and like Facebook offers a personal page to sales and service professionals to build their brand and expand their networks. We look forward to providing Chrysler, Mitsubishi, and any other OEMs with our independent validated marketing solutions.
For more information dealers can visit these websites:
Mitsubishi Dealers: http://lovetheexperience.com
Chrysler, Dodge, Jeep and RAM Dealers can visit http://lovetheexperience.com/chrysler
Carfolks is based in Lakewood, Ohio and is the only automotive retailer and sales professional community providing transparency and customer reviews unfiltered by auto dealers. Like Facebook, Carfolks provides a free individual page for every automotive sales person in the United States and Canada to build their professional brand and to help differentiate auto dealers from their competitors. All new vehicle dealers are listed in the Carfolks directory and consumers can visit Carfolks to post comments about their dealership experience.
Contact: Mark R. Dubis (216) 712-6712 www.carfolks.com