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DrivingSales Announces Finalists for 2014 Most Valuable Insight Award

Insights on Retention Metrics, KPIs, Phone Lead Conversion and Service Pricing – All Backed by Deep and Original Research - to Compete Onstage at the Inaugural DrivingSales Presidents Club event in New York City in April

Salt Lake City, UT -  March 19, 2014 - DrivingSales today announced the finalists of the 2014 DrivingSales Most Valuable Insight Competition, which was created to foster the spirit of progress and thought leadership in the auto industry. The finalists were asked to provide an insight, based on comprehensive original research, which can provide significant value to dealership executives. The four finalists were selected by a dealer panel from a competitive field of submissions and will compete onstage at the 2014 DrivingSales Presidents Club event, held at the Grand Hyatt in New York City on April 16.

The 2014 DrivingSales Most Valuable Insight Finalists are:

  • “Words Matter: The Science Behind Phone Lead Conversion,” presented by CallSource
  • “Rescuing Service Profits Through Trust and Price Transparency,” presented by
  • “The Death of Isolated KPIs - A New Formula for Turning Consumer Activity into Smart Marketing,” presented by Cobalt
  • “Your Service Retention Metrics are Lying to You; A New Paradigm to Grow Your Service Business,” presented by DMEautomotive

“We are very excited about our finalist presentations this year, each of which starts an important dialogue our industry should be having about process innovation and improvement,” said DrivingSales CEO and Founder Jared Hamilton. “And, what makes these presentations doubly valuable is that they are not just assumptions, but insights that have been tested - and are backed - by comprehensive research and analytics. This is the kind of ‘big data’ we like to see…’big’ because it is truly visionary -- and yet actionable enough that our dealer attendees can put it in their pockets, take it home with them and implement in their dealerships.”

The DrivingSales Most Valuable Insight finalists were exclusively chosen from online applicants by top decision-makers from innovative dealerships across the US. The Dealer Panel based their decisions on the following criteria:

  • Insight usefulness & applicability to a dealership/group
  • Topic relevancy to a Dealer Principal or GM
  • Magnitude of results or impact of the insight to a dealership/group
  • Insight originality

Each finalist company will have the opportunity to present its ‘insight’ on-stage at the 2014 DrivingSales Presidents Club. The presentation includes a Q&A with a panel of dealer judges who will score each insight. The finalist company determined to have the Most Valuable Insight will have the opportunity to present findings in more detail at the Annual DrivingSales Executive Summit in October 2014.

The Most Valuable Insight Competition is part of a high-level line-up at the DrivingSales Presidents Club that includes Gary Vaynerchuk and DealerTrack’s Mark O’Neill. Visit for more information and to register for the event.

For more information about the DrivingSales Most Valuable Insight Competition, go to

Check out today’s blog on DrivingSales at:

About The DrivingSales Presidents Club

Held annually on the east coast, The DrivingSales Presidents Club offers dealer principals a place where they can access the right, relevant information to lead their dealerships – profit-building information filtered through those who understand it best: innovative leaders from inside and outside the industry who have built great business strategies; progressive dealerships who are making a difference on the ground, and the forward-thinking general managers and dealership principals who not only know what information matters, but how it matters. The event, which is dealer-designed to cover the topics most relevant to the challenges of dealership leadership today, also emphasizes peer interaction and idea-sharing forums. Discussions and presentations focus on the three foundational assets of successful dealership operations, Capital, Brand and People and the event includes The Most Valuable Insight competition.

About DrivingSales

DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships. DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success. Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in the US and is active in several other countries around the globe. To learn more about the DrivingSales community, training or performance analytics visit, and

DrivingSales Media Relations:
Melanie Webber (melanie(at)mwebbcom(dot)com), mWEBB Communications, 424.603.4340
Crystal Hartwell (crystal(at)mwebbcom(dot)com), mWEBB Communications, 714.987.1016


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