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DMEa Driver Connect joins with leading prepaid maintenance provider to put Fidelis PPM in the palm of the customer’s hand -- and powerful mobile marketing and retention at the dealership’s fingertips
Daytona Beach, FL –April 8, 2014 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced that Fidelis PPM, the leading provider of prepaid maintenance (PPM) solutions, has selected DMEa’s award-winning Driver Connect as its exclusive mobile app offering for its dealer clients. Fidelis PPM will be integrated into Driver Connect allowing subscribing dealers to put its retention and revenue-driving power right into the palms of their customers’ hands.
“At our core, everything that Fidelis PPM does is about building and increasing dealership customer retention. That’s what made our integration of Driver Connect and our partnership with DME a natural fit. This represents the latest in the series of powerful tools that Fidelis PPM has put in place for our Dealers and F&I Administrators,” said Ryan Williams, Executive VP of Fidelis PPM.
DMEa research shows that engagement with, and usage of, prepaid maintenance plans drives future sales and service loyalty: 56% of consumers who have a prepaid or ‘complimentary’ service plan are likely to continue servicing at the dealership after expiration
“By joining Driver Connect, which is popular with dealerships and consumers across the country, with Fidelis PPM, the leader in providing the most-requested dealer product in the country, Fidelis PPM dealers will have access to the most effective - and proven - mobile strategy available,” said Mike Martinez, Chief Marketing Officer of DMEautomotive. “Prepaid maintenance is one of the best retention tools a dealer has -- but only if a customer uses it. This partnership will put all the info consumers need about their Fidelis PPM program, as well as the marketing messages to prompt them to use it, right on their mobile device. This should greatly increase frequency of use – and with it dealership loyalty.”
Mobile marketing is becoming a critical tool for dealerships with app usage a powerful driver. In 2015, more people will access the Internet from a mobile device than from a desktop computer and DMEa research shows that 53% of consumers are likely to schedule a service appointment using their mobile device and 33% of consumers want to manage their maintenance schedule and records of their vehicle on a mobile device.
Driver Connect has helped lead the mobile next wave in the auto industry, having been adopted by some of the largest dealer groups across the nation. The DMEa app has won multiple awards, including the prestigious American Business Award and the 2013 BizTech Innovation Award®.
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealers to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.
About Fidelis PPM
Headquartered in Lakewood, NY, Fidelis PPM is the industry-leading provider revenue-driven pre-paid maintenance solutions. Fidelis’ unique prepaid maintenance (PPM) program is 100% Dealer branded and has customer retention at its core.
Powered by DRIV Customer Retention Software our program has an easy-to-use interface where Dealers can see ROI reports at a glance. The program comes with a turnkey marketing package, including automatic emails, POPL displays, brochures and service drive menus—all Dealer branded.
Agents—Give your dealers the most requested program in the country; but give them the best. Fidelis PPM. Talk to us about why our Agents see a 97% retention rate among their dealers.
Dealers—Create a new revenue streams, increase your customer retention to up 65%, and build brand awareness for your dealership. Our program is tested and proven to work.
To learn more about Fidelis PPM, visit www.getfidelis.com.
Melanie Webber, mWEBB Communications, (424) 603-4340, firstname.lastname@example.org
Crystal Hartwell, mWEBB Communications, (949) 929-4637, email@example.com
 DMEa, “The Changing Service Loyalty Landscape,” Feb. 2012
 DMEa 2013 auto[mobile] survey.