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Mike Martinez’s presentation, “Smartphones and the Purchase Game,” was selected by a panel of auto dealers; joins an agenda that also includes keynotes from digital expert and best-selling author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s lead digital auto analyst, Mike Hudson; Kellogg School of Management marketing professor Florian Zettelmeyer, and online marketing pioneer, Bryan Eisenberg



6f237c58dcda87855959be2837d9af97.jpg?t=1Daytona Beach, FL – September 30, 2014 – Mike Martinez, CMO of DMEautomotive, has been selected to present at the sixth annual DrivingSales Executive Summit (DSES), the most authoritative profit-building event for innovative dealers. Martinez’s presentation, Smartphones and the Purchase Game, joins an agenda that includes keynotes from digital expert and author Brian Solis, SEO “Wizard” Rand Fishkin, eMarketer’s Lead Digital Auto Analyst, Mike Hudson, Kellogg School of Management Marketing Professor Florian Zettelmeyer, and Managing Partner of Eisenberg Holdings Bryan Eisenberg. Martinez will present on Monday, October 13, 2014 at 3:25pm.


The DSES, which had record attendance in 2013, and has sold out every year since inception, is unique in the industry because auto dealers determine the speakers and agenda. This year’s summit will be held Sunday, October 12th through Tuesday, October 14th, 2014 at the Bellagio Las Vegas. 


“My presentation has a simple message:  Without a comprehensive, mobile-first digital marketing strategy, dealers are missing the boat. That’s why I’m am outlining a step-by-step game plan for helping dealers implement a comprehensive mobile marketing strategy guaranteed to generate returns in loyalty and revenue,” said Martinez.

According to a DMEa consumer study, 65 percent of emails are opened on a mobile device and 75 percent of consumers simply won’t work with you if you don’t offer a mobile-first strategy. In Smartphones and the Purchase Game, Martinez addresses this and more, including:


* How to reach and maximize selling & retention results with mobile customers

* How to reach, capture and maximize results on mobile devices

* How millennials purchase differently and how to mobile market to them


“Mike Martinez’s presentation was chosen from a competitive group of applicants comprising some of the industry’s most innovative dealer executives and thought leaders.   Clearly Smartphones and the Purchase Game resonated with our dealer panel because it offers the kind of ahead-of-the-curve insights, actionable information, and profit-building practices that our attendees can take home and immediately implement in their dealerships,” said DrivingSales CEO and Founder, Jared Hamilton.  “We are very proud to add Mike Martinez of DMeautomotive to our 2014 agenda.”


As a finalist for the DSES Innovation Cup, Martinez will also be presenting “Mid-Interval Communications” in the product enhancement category. Martinez is thrilled to represent DMEautomotive in the running for this honor after previously earning a place as a finalist for the 2012 Innovation Cup with Driver Connect, the dealer-branded mobile application. This year, Martinez will discuss the importance of Mid-Interval Communications and how it tackles the ever-lengthening service interval, saving dealerships thousands in missed revenue.


“The time between service appointments has increased from 140 to 145 days in the last year. Those seemingly insignificant five days are costing dealerships up to $91,000 in missed revenue annually, and this trend shows no signs of slowing down,” Martinez said. “Powered by predictive analytics that dive into customer data and statistical modeling that determines when and how to communicate with the highest-potential-revenue customers, Mid-Interval Communications gets those customers back into the dealership to spend on high margin, customer-pay services.”

Mid-Interval Communications has already shown tremendous results. In a DMEa dealership study, Mid-Interval Communications saw customer response improve by up to 38% over yesterday’s methods and service revenue increases of up to 11% per Repair Order (RO).


For the full DrivingSales Executive Summit agenda and to register before the event sells out, go to or contact  Stay tuned for DSES news as it develops on and on Participate in the conversation using #DSES as preparations continue throughout the year. 

For the full DrivingSales Executive Summit agenda and more information on speakers and presentations go to


About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. 

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida. 


About The DrivingSales Executive Summit (DSES)

The DrivingSales Executive Summit is where the most progressive dealers gather to collaborate and learn forward-thinking trends in automotive operations. DSES features world-renowned experts on marketing, technology and retail operations from inside and outside the industry who provide the most valuable and actionable insights for today’s dealership professionals. The DSES agenda is dealer-driven, ensuring the content is 100 percent focused on the needs of progressive dealers.  Only the top 10 percent of speaking applications selected by DrivingSales members make it on the agenda.


To protect the quality of the event, seating is limited and always held at a 5-diamond venue.  DSES has sold out every year. For those interested in attending, securing seating as early as possible is recommended.  For more information, visit


About DrivingSales

DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships.  DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success.  Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in the US and is active in several other countries around the globe.  To learn more about the DrivingSales community, training or performance analytics visit, and


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