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Orlando, FL – JKR Advertising & Marketing, already one of the country’s preeminent automotive agencies, has acquired NOW Digital, the automotive division of Orlando-based online company NOW Marketplace. The acquisition gives JKR new levels of expertise and support as it grows its menu of digital marketing services.
This makes JKR Advertising & Marketing one of the largest agencies in Florida and comes on the heels of JKR’s recent acquisition of Benedict Advertising & Marketing, located in Daytona Beach. Together, the JKR roster of companies now boasts 65 employees and bills more than $90 million annually.
Founded in 2009, NOW Digital’s offerings include Web site design and re-design, profit center updates, and co-op advertising compliance documentation. Having developed strategies and tactics using themed and interactive graphics and coupons; landing page development for specific ad campaigns, comparative advertising; micro-sites and banner creative, the company provides comprehensive digital marketing and best practices to dealers through their unique, “90 Days from NOW” program.
“JKR’s strategy has always focused on core segments where we can be the industry leader, and digital marketing is fundamental to our growth strategy and future,” said Kevin Baumann, CEO at both JKR and NOW. “In NOW Digital, we have found the perfect partner to immediately take our digital advertising department to a market-leading position.”
NOW Digital will continue to be led by Christy Roman, who remains as President. “JKR and NOW Digital complement each other very well,” said Roman, an industry veteran whose achievements include developing a highly profitable software program for AutoTrader.com. “JKR can now call upon a one-stop shop that will help clients leverage their traditional and Internet advertising to the best advantage. We look at things from a very granular viewpoint, something most digital agencies don’t do; we can successfully impact and improve a dealership’s online presence.”
JKR Advertising & Marketing is one of the nation’s top-five largest automotive-only advertising agencies delivering all aspects of automotive retail advertising. JKR provides market analysis, creative, radio, TV, print, public relations, and digital. JKR’s experience, knowledge, and dedicated focus result in the overwhelming majority of clients outperforming their peers, markets, and competitors. Clients include individual dealerships to multi-brand, multi-store groups.