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One Web Platform Built for Multiple Devices to Deliver Better Results
Naked Lime Has Launched New Aptus Websites™ Platform for Automobile Retailers
KETTERING, Ohio – Jan. 28, 2015
“Which device consumers use for web browsing is often driven by context: where they are, what they intend to do, and the amount of time the task will take,” said Jim Wright, vice president and general manager of Naked Lime. “Dealers are recognizing they need to account for these factors when designing their dealership websites. We’ve developed Aptus, inspired by the Latin word for “adapt,” to help make it easier and more efficient for dealers to deliver a more pleasing online experience by serving up the right web content on the right device to every consumer who visits the dealership’s website.”
Aptus benefits include:
Wright concluded: “The vast majority of today’s consumers already have made their buying decision prior to stepping foot in the dealership. They’ve been interacting with the dealer across a number of devices and formats before selecting which car and where to buy. With Aptus, dealers are better able to put their best message in front of consumers during each online interaction, which can lead to a better retail experience for consumers and better business results for dealers.”
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