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Enhanced Certification Platform from SureSale(TM) Helps Dealerships Target the 20 Million Used Cars Not Covered by Manufacturer CPO Programs

New “Check, Inspect and Protect” platform helps auto dealers sell used cars faster, and at a higher profit, while giving today's used car shopper more peace of mind


8edc7c206fc017c84508ad03d3c9560c.jpg?t=1Las Vegas, NV – May 12, 2015 SureSale, the certified pre-owned marketing program designed to change the way used cars are bought and sold, today launched its upgraded certification platform – “Check, Inspect and Protect” – which targets the 20 plus million used cars not covered by manufacturer CPO programs. The new, easy-to-use platform makes certifying and marketing these used vehicles practically turnkey for auto dealers.


CPO sales are at an all time high, with 2014 marking the fourth consecutive year of growth. However, millions of used vehicles in the market every year are ineligible for manufacturer CPO programs, which typically only cover vehicles less than 5 years old with no more than 70,000 miles. SureSale’s Certification program delivers the same kind of peace of mind to consumers who want to purchase vehicles up to 15 years old and with up to 150,000 miles, while also enabling dealerships to accelerate profit and sales.


The program includes listing syndication across dozens of used car marketplaces, which generate millions of searches per month, resulting in thousands of leads. In addition, dealers have the benefit of third-party trusted branding, compelling point-of-sale materials and comprehensive vehicle history reports.


“Car buyers are willing to pay more – thousands more – for the peace of mind certification delivers,” said Jeffrey Schwartz, Founder and CEO of SureSale. “Our new platform is designed to make it simple and cost-effective for dealers to market, certify and protect older used vehicles that aren’t covered by the limited scope of OEM Certified Pre-Owned programs. And consumers will benefit from a larger pool of used vehicles that they can be sure will not cost them in expensive repairs.”


A recent survey[1] of used vehicle shoppers showed that the three most important considerations when shopping are vehicle condition (81%), accident history (77%) and service history (75%). SureSale’s “Check, Inspect and Protect” CPO program addresses all these common used car buyer concerns.


“SureSale vehicles sell faster and for more money,” said Schwartz. “On average, SureSale vehicles sell in less than 30 days and bring an additional $2K plus in sales premium. According to a recent NIADA report[2], over 80% of independent used car dealers do not offer any certified vehicles on their lots – SureSale offers these dealers a huge opportunity to increase gross profits on the vehicles they sell.”



SureSale Certified Program

SureSale’s CPO program’s proven platform is now enhanced with a state-of-the-art workflow that integrates seamlessly into a dealership’s current sales practices. Getting started is easy: dealers simply sign up and log in online to “Check, Inspect and Protect” their eligible vehicles. Certified vehicles can be posted on their own website and syndicated across SureSale’s used car marketplaces.


Certification includes:


Check: More than 75 title brands are checked with the SureSale CAReport (Comprehensive Auto Report), giving SureSale customers the peace of mind that their vehicle has a clean title.


Inspect: A 125-point safety and mechanical inspection is conducted by the dealership and then presented to SureSale customers.


Protect: All SureSale Certified vehicles come with a 5-Month/5,000-Mile Limited Warranty and include a 5-Day/500-Mile exchange guarantee, providing SureSale Certified buyers with purchase protection and the assurance that their car will be covered for costly repairs.


SureSale also includes a comprehensive point of sale merchandising program for each certified vehicle. Dealers can print out a customized window sticker, CPO Report, and Buyers Guide, and merchandise the vehicle with hang tags and license plate rims and inserts, among other items.


SureSale is available for both dealers and private sellers. The process is quick, easy and cost effective, and includes syndication across multiple used car marketplaces. Dealers can learn more and sign up here ( For general information visit


About SureSale

SureSale was founded in 2012 to bridge the gap between the number of consumers looking for certified vehicles and the limited supply of CPO vehicles. Today, SureSale is meeting the skyrocketing demand for certified vehicles with an enhanced platform that makes it easy for dealers to turn every qualified ‘As Is’ vehicle into a certified vehicle, all while offering consumers the assurance of its ‘Check, Inspect and Protect’ program. SureSale’s online certification process includes turnkey marketing and syndication, 125-point inspection, and a comprehensive vehicle report. For additional consumer peace of mind, SureSale includes a 5-Month, 5,000-Mile Limited Warranty and a 5-Day/500-Mile exchange guarantee.


Media Contacts:


Melanie Webber, mWEBB Communications, 424.603.4340,

Cassandra Cavanah, mWEBB Communications, 818.397.4630,


[1] CarStory “How to Convert Used-Car Shoppers to Buyers” Survey, April 2015

[1] NIADA 2014 Used Car Industry Report


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