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DMEautomotive Named a Finalist for B2B Brand of the Year

DMEautomotive recognized by MarketingProfs Bright Bulb Awards for innovation and for pushing the boundaries of traditional B2B marketing


0f474d050afc7f58f6bbd43a8758122a.jpg?t=1Jacksonville, FL–July 29, 2015 – DMEautomotive (DMEa) today announced that the company has been named a finalist for 2015 B2B Brand of the Year by MarketingProfs Bright Bulb B2B Awards. The Brand of the Year award recognizes a B2B brand, product, or service that breaks out of the humdrum and demonstrates innovation by pushing the boundaries of traditional B2B marketing. This is one in a series of accolades DMEautomotive has received in 2015, including the prestigious Automotive Website Award and Digital Edge 25 Award, as well as finalist for 2015 DrivingSales Most Valuable Insights Award and a 2015 American Business (“Stevie”) Award.


“We are especially proud of this recognition because it comprises all the innovative services that make up our brand, from MasterCall to Journey NXT to Driver Connect,” said Mike Walther, Managing Director for DMEautomotive. “It also recognizes our customers, who constantly challenge us to innovate, think and operate outside the norm, as well as the marketing scientists and technologists who are the brain trust behind our products, and, collectively, our employees whose commitment to our principles of excellence and creative thinking underpin our brand and its value to the industry.”


Now in its third year, the MarketingProfs Bright Bulb B2B Awards recognize brilliance, excellence, and innovation in B2B marketing. The awards celebrate the unique people and programs that make B2B marketing rock—not just the glamorous campaigns, but also those that demonstrate measurable success. Winners of the awards will be announced in October 2015.

Since 2007, DMEautomotive has been making a name for itself as a data-driven automotive marketing company dedicated to increasing customer yield, conversion, and retention for its customers, which include 7 of the top 10 U.S. franchised dealer groups and 6 of the top 10 U.S. aftermarket service brands, as well as top automaker brands. DMEautomotive’s product suite includes MasterCall call management, Mobile Complete (including DMEautomotive’s award-winning, dealer-branded mobile app, Driver Connect), and its comprehensive retention-marketing powerhouse, Journey NXT.


About MarketingProfs

MarketingProfs fuels your inner marketing genius by giving you how-to marketing information and training courses taught by the smartest people around. More than 600,000 marketers worldwide trust MarketingProfs as their top business resource.


About DMEautomotive

DMEautomotive (DMEa), a Solera Holdings Inc. company, is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. With Solera, we continue our ongoing mission to join strategic assets that help the industry in order to increase customer engagement within the automotive industry.


Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida


About Solera

Solera is a leading provider of risk and asset management software and services to the automotive and property marketplace, including the global P&C insurance industry. Solera is active in over 75 countries across six continents. The Solera companies include: Audatex in the United States, Canada, and in more than 45 additional countries; HPI, CarweB and CAP Automotive in the United Kingdom; Informex in Belgium and Greece; Sidexa in France; ABZ and Market Scan in the Netherlands; Hollander serving the North American recycling market; AUTOonline providing salvage disposition in a number of European and Latin American countries; IMS providing medical review services; Explore providing data and analytics to United States property and casualty insurers; Service Repair Solutions, a joint venture with Welsh, Carson, Anderson & Stowe, that provides solutions for the service, maintenance and repair market; and I&S, a provider of software and business management tools, third-party claims administration, first notice of loss and network management services to the U.S. auto and property repair industries, specializing in glass claims. For more information, please refer to Solera's website at


DMEautomotive Media Relations:

Melanie Webber, mWEBB Communications, (949) 307-1723,
Crystal Hartwell, mWEBB Communications, (714) 987-1016,



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