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eLEND Solutions Continues Expansion: Joins DealerVault’s Premier Network; Appoints Chief Sales Officer; Doubles Office Space

Company names Pogo Parr as Chief Sales Officer and doubles office space to manage extensive growth plans

2c63f9d1b965683280ffc90d874f19b2.jpg?t=1Mission Viejo, CA – December 2, 2015 – eLEND Solutions™, a technology company delivering integrated credit, identification and finance solutions to auto dealers, announced it has joined DealerVault’s Premier Network. DealerVault is a first-of-its-kind cloud-based system that empowers dealerships with control over the syndication and distribution of their DMS data – regardless of the DMS system they use.


“Vendor integration is vital to creating a connected car-buying experience for consumers – which means moving them quickly and seamlessly from the website or showroom floor into the F&I department – and DealerVault’s secure, DMS data feed provides a solution that makes this an affordable and easy-to-implement process,” said Pete MacInnis, CEO of eLEND Solutions.


DealerVault’s Premier Network allows third-party solution providers to actively support dealerships’ desire to take control of their data, providing a win-win for vendors and dealerships alike. “DealerVault helps eliminate any data knowledge gaps that may happen as a result of an expensive or difficult to penetrate DMS system,” said MacInnis.


“eLEND Solutions is playing a unique role in changing the way the car-buying experience works for dealers and consumers alike and we’re thrilled to welcome them as a Premier Network partner,” said Steve Cottrell, President & CEO of DealerVault.


This partnership will help eLEND Solutions further transition from an industry leading product provider into the next generation finance platform. Leading its growth strategy, the company recently appointed Pogo Parr, a 18-year automotive industry veteran, to the newly-created role of Chief Sales Officer. Parr has extensive experience in building highly successful sales teams that have achieved dramatic revenue growth for multiple companies, including AutoTrader, CallSource, Century Interactive, and, most recently, DealerOn.


“We’re thrilled to welcome Pogo to our team and know that he will build an effective and focused sales team that will bring eLEND Solutions’ products to a much wider base of dealer customers,” said MacInnis.


eLEND Solutions has plans for aggressive growth over the next 1-3 years. To accommodate this, the company just moved into their new headquarters in Foothill Ranch, Ca., more than doubling their office space.


About eLEND Solutions:

eLEND Solutions is a privately held technology company whose patented platform offers integrated credit, identification and finance solutions that enable a connected buying experience for consumers and a streamlined sales and finance workflow for dealers and lenders that reduces the time to complete a vehicle purchase transaction from hours to minutes. For more information, visit


About DealerVault:

DealerVault is the first cloud-based system designed to empower dealerships with control over the syndication and distribution of their DMS data. Its easy to use, web-based platform allows dealerships to quickly setup, view, and modify DMS data feeds. DealerVault provides dealerships with a solution to all pressing issues including security, compliance, and the indemnification of a $20 million cyber liability policy. For more information, visit



eLEND Solutions Media Contacts: 
mWEBB Communications
Melanie Webber, (424) 603-4340 or 
Crystal Hartwell, (714) 987-1016 or



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