Thanks for visiting the online version of the Dealership Innovation Guide. We welcome you to revisit the magazine content here on DrivingSales.com and become a part of the conversation by commenting and sharing your insights.

You may also download a PDF version of the latest issue of the Dealership Innovation Guide by clicking the image to the right.

• Why Vendor Ratings
• Dealership Websites
• 3rd Party Leads
• Online Classifieds/Vehicle Listing Services
• Customer Relationship Management Systems (CRM)
• Dealership Management Systems (DMS)
• Internet Lead Management (ILM)
• Inventory Pricing
• Search Engine Optimization (SEO)
• Chat

• Location-based Media: The Hottest Segment in Social Media
• The Path to Profitability: A Call to Action for All Dealers
• Using Google Maps' Free Listing to Boost Traffic and Phone Calls
• Growing Your Dealership as the Economy Rebounds

• RBM North: How a new Mercedes store started out 85% digital and achieved stellar results
• MileOne: How they generated an additional 12,000 Internet leads per month
• Toyota Sunnyvale: Superstore builds relationships with web visitors in real time
• AutoNation: How they generated 36,000 page views on Facebook
• Jim McNatt Toyota Honda: Using WordPress and a private sale they increased traffic 40%
• Germain Motor Co: How a synergized BDC increased Internet leads 53%
• DARCARS Automotive: Online strategy delivers $1.2 Million in additional fixed ops revenue in 90 days
• South Suburban Mitsubishi: Matching traditional and online media yeilded a 54% growth in traffic; 12% growth in sales
• BMW Schererville: Interactive service website, increases leads by 685%
• Acton Toyota & Falmouth Toyota: What they did to double accessory sales and put big bucks to the bottom line

Click the image to the right to view the February 2010 issue of the DrivingSales Innovation Guide.