Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
Craigslist has had a change in layout and search abilities for a while but there is a major issue in their new filters. Dealerships are missing a ton of searches when a customer is filtering down the search.
The image I included in this post shows how consumers now have the ability to search by type: truck, sedan, convertible, wagon, and other criteria....but a lot of dealers feeds are not going over with the type in the right field. On the VDP page on a vehicle on Craigslist look to the right of the photo, there is a break down of what the new search filters are being using to display cars. If a customer uses one of these new filters and you don't have those fields filled out, you are missing SRPs. I have tried it with a couple of stores that are using a company to feed their inventory to Craigslist and the dealers cars are not showing up when I am doing searches for type like truck or sedan. If you are listing on Craigslist, go to their site and your market looking for Cars + Trucks by Dealer, put your dealerships name in the search bar and your vehicles should show up. Then on the left side filters, narrow your inventory down to a type like truck or sedan to see if your vehicles show up. They have the ability to search for truck or pick up and that is causing an issue too, depending on how you list it if you do have it in the right field. If you are uploading your vehicles manually you are probably doing it right, if you are using a company, I think there are a lot of companies that haven't caught up to this issue. Get with these companies and get this issue fixed, you are spending a lot of money for this service and you are not getting your money's worth now.
And just because drivingsales.com doesn't let me post more photos, I have posted screenshots on my blog for examples of what a right truck listing should look like and then one with a pick up and what it looks like. I also have a good and bad sedan, just go to automotiverevolution.com if you want to see screen shots, sorry not promoting just wanting to share what to look for.