With hundreds of vendors and thousands of products available for car dealers to be able to market their products online and off, it can be impossible for them to know for certain what will work and what won't. There are slick, new products popping up every day. Will they work? Are they tested? Are they a waste of money?
In general, one "sure thing" in automotive internet marketing is also the product that most car dealers have the lowest level of understanding. Search engine optimization works. It's proven. It can also be a waste of money if not done properly.
SEO is the art and science by which a website is pushed higher in the search engine results pages for various target keywords. Many claim proficiency. Few possess what it takes to truly optimize a website in 2008 and beyond. It isn't that there are a lot of companies trying to rip people off. The problem lies in the algorithms of the search engines. What worked yesterday may not work today (and yet it may work again tomorrow).
In this blog, one of the topics we will cover is determining what real search engine optimization is, what it means to car dealers, and how to determine ways for people in the automotive industry to either optimize their sites themselves or identify companies that can truly optimize their sites for them. We will cover other topics, but this is a "hot-button" in the industry right now and will encompass the majority of the posts here.
First, a quick tip. There are literally hundreds of variables that the search engines use to determine rankings for different keywords. Any person or company who claims to have "inside information" or a "guaranteed method" is working an angle. There are methods that work and others that don't, but even the most proven methods fall short at times.
Just as few of you would fall for a "Be a millionaire in 90 days with our guaranteed wealth-building method", you should treat "Be ranked for any keywords in 90 days with our guaranteed SEO method" in the same league. With that said, there are companies out there who will offer a money-back guaranty if their services do no achieve particular goals. These are probably worth considering depending on the nature of the guaranty, but again, be very careful.
Check out this blog often, as we will be posting tips and advice periodically. In the meantime, here is a video by Matt Cutts
from Google about myths regarding SEO.
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Read more automotive SEO
articles on this blog.