Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

The Importance of Localized Digital Marketing for Car Related Businesses

The Importance of Localized Digital Marketing for Car Related Businesses

Marketers and business owners have no other option but to follow the customers in their digital migrations and endeavors. Car businesses are no exception t…

Automotive Group Steps Into The Future With Virtual Reality

Automotive Group Steps Into The Future With Virtual Reality

Shawn long's goal is not to replace old-school car dealerships with virtual reality, but to give dealerships the ability to compete in the same space as Re…

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Social is Big, Yes, But...

For over a year, I've worn two hats. As Director of New Media for TK Carsites, it's my job to make sure that our marketing products that support websites for dealers (namely SEO and Social Media) are supercharged and kicking tail. My team is stronger than it's ever been and things have been rocking along for some time now.

As President of Hasai, Inc., a wholly owned subsidiary of TK Carsites, we've worked with major companies and publications to spread their content virally, sending around 11 million pageviews per month to just under 25 websites.

Hasai hit a "tipping point" recently where it is able to run well without much of my personal bandwidth being spent on it. As a result, I've been focusing nearly all of my time on analyzing and breaking down the automotive industry's needs and "feel the pulse" of dealers as a whole.

A couple of  weeks ago, I came to a conclusion that was (thankfully) wrong.

During October's string of conferences, social media was the message that many were spreading. It's big. It's growing. Dealers need it.

For their own part, most dealers that approached us were asking about Power Social more than our other two core services (SEO and Websites). I came to the conclusion that dealers may be losing sight of the most important parts of their marketing strategy in favor of the "sexy" potential of social media.

Then, Google made their changes. We held an emergency webinar to discuss how dealers can take advantage of these changes, and I was shocked. Rather than have to convince very many that they cannot take their eye off the SEO ball, HUNDREDS of dealers reached out and contacted us about the webinar and actions they needed to take. Despite having less than 24 hours notice (we didn't want to wait for the next scheduled webinar so we announced it the day before), this was our most discussed and attended webinar and the discussion points keep pouring in.

We will be breaking down the webinar (it turned into a 2-hour discussion with questions flying in throughout) and posting the highlights and action points here on Driving Sales. I was so tremendously encouraged that despite all of the hype surround social media, despite all of the vendors pushing social, social, social, that dealers haven't forgotten that SEO is still the meat and potatoes.

I'm a social media guy. As such, I know that it can be a tremendous tool and I've seen dealers do some incredible things with it. Still, SEO is the key to long- and short-term success. SEO is the "must have" and social media is the "should have". The hype from vendors (us included) at October's conferences made me question whether or not that message was still being heard.

Thankfully, dealers answered that question last week.

* * *

Read more about Automotive Digital Marketing

Jeff Cryder
"Seems that SM is simply perceived as the "fun" section of the business. Sure, it can be. SM is the most visible, People don't see, or hear, about the other 90% of the basics being done behind the scenes designing, building, creating processes, writing & the endless amount of time supporting our employees." 1. Amen, the all-nighter I pulled at my dealership this week validates that point. 2. The space under your desk isn't a very good mattress substitute 3. I equate it to a TV show. Everyone thinks it's all fun and glamor. What they don't see is all the work that goes on behind the scenes to make the show possible. 4. I love it. That being said, I realized this week SEO is just the same as being an accountant just with letters instead of numbers. :/

 Unlock all of the community & features  Join Now