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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Well done Toyota, now all the other OEM’s should follow suit

Well done Toyota, now all the other OEM’s should follow suit

“28% of clicks from Toyota branded parts/service queries were LOST to the independent rooftops or other advertisers” Within the span of the …

Selling vehicles to our service customers

Selling vehicles to our service customers

Looking for proven ways to sell vehicles to our service customers.  We have about 50 RO's daily and would like to know what others are doing effec…

Video Merchandising - Does it matter?

Video Merchandising - Does it matter?

Service Advisors: Is It Being Done, Or Is It Being Done RIGHT?

Service Advisors: Is It Being Done, Or Is It Being Done RIGHT?

There’s a great divide between going through the motions and getting the job done right. Are your customers getting the best from your staff? …

Selling To Women vs. Selling To Men

Selling To Women vs. Selling To Men

Selling to women has been a topic in dealership training for years. But this technique of differentiating women from men as decision makers, as unpopular a…

A Day in the Life of a Social Media Manager

While dealers have been paying attention to social media for a couple of years now, it hasn't been until recently that the effort and investment has been put into hiring employees directly engaged in the field. It has been pushed off on Internet managers, sales people, and occasionally college-bound children of owners and general managers (more often than you probably know).

This infographic design by our friends at SocialCast puts the job into perspective in a way that will hopefully shed some light on what a full-time social manager's day looks like. We don't necessarily have to understand what it is that they're doing, but we definitely need to know that there is a distinct ROI involved.

When done right, there is.

Social Media Manager

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