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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

A slight increase in customer retention will yield huge returns

A slight increase in customer retention will yield huge returns

According to the Harvard Business school increasing retention by 5% can increase profits by 25% to 90%. So the question is…Why is customer retention…

Service Staff: The Commission vs Salary Debate

Service Staff: The Commission vs Salary Debate

A tight line to walk in the service department is your pay structure for service advisors and support staff. No matter who you are, someone is going to…

How Facebook May Have Just Cost You Thousands

How Facebook May Have Just Cost You Thousands

"Who will watch the watchers?" This paraphrasing of a famous line from the ancient Roman poet Juvenal came to mind as I was reading the news…

30 Referral Stats to Rock Your World

30 Referral Stats to Rock Your World

We all know referrals are great but do you truly know how powerful a customer or employee referral is for your store? How many sales on…

#Hashtagging - The Fine Line Between Engagement and #Spam

#Hashtagging - The Fine Line Between Engagement and #Spam

My grandma thinks a hashtag is something hippies play when they lose their hacky sack. My generation recognizes hashtags from IRC channels, and Mil…

Geosocial and Location-Based Services are Taking Over in 2012

"Mobile has taken over." It's a subtle difference to what I've been saying for the last 3 years, but it changes everything about the way we think about automotive marketing. Just a few months ago, the statement would have been, "Mobile is taking over."

See the difference?

This isn't the death of laptops and desktops. It's not time to abandon traditional SEO or PPC. It simply adds another layer to our automotive marketing needs. Your customers are spending more time on their mobile devices. Some do more of their surfing and searching through iOS and Android than they do on Windows or Mac. Are you paying attention to them?

You should be.

To put it into perspective, here's an infographic that breaks down the rise of geosocial and location-based interactions between people and the businesses around them. Click to enlarge.

Geosocial and Location-Based Services

Eric Miltsch
Awesome to see more and more people pay attention to the momentum within this segment. We have the ability to identify specific customer intent with the information consumers are willing to share via their check-in activity. We've only just begun to scratch the surface...thanks for sharing the infographic JD!
JD Rucker
Anytime. Every time, actually.
Chris Costner
Awesome infographic JD! This is huge and thinking about myself, I too find myself doing so much just from my iPhone on the couch at home while my laptop stares at me. Excited to see mobile progress even more.
Troy Lerdo
Great article! It's all going to mobile media and the dealers whom are looking ahead will jump on the market place app map. I found a company that will set up a fully customizable business app for $50.00 per month. www.touchproapp.biz

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