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Some would say that social media ROI cannot be properly tracked. Others look at assumed benefits as the reason to market on Facebook, Twitter, and YouTube. Then, there are those who say there is a direct, measurable return on the investment of money and/or time into social media. Who's right?
That's the question that this infographic attempts to explore. A staggering 97% of marketers believe social media efforts have a marketing benefit for their businesses and clients. In the automotive industry through an unscientific straw poll we recently took with clients and non-clients, that number drops dramatically in automotive, hovering around 50%. Again, who's right?
Regardless of which side of the fence you're on, this graphic can give you some interesting information. Click to enlarge.