VIN-specific campaigns give you the ability to digitally merchandise each VIN on your lot with surgical precision, so you can sell faster and spend less.
The social media world is in a state of flux with the Facebook IPO causing waves. That's the big news from this month, but it's been a rocky road throughout.
Social media has become one of the ways that business gets done. Car dealers are spending more time on it. Their customers are spending more time on it. Cracking that nut is tough, but it can definitely be done. Before getting into a long social media marketing discussion, let's take a look at the state of social media to date.
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