Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

BDC Departments will Grow New Car Sales

BDC Departments will Grow New Car Sales

AutoBDC360.com - How to utilize your best marketing tool, a Business Development Center, to develop a consistent flow of organic new car sales every month.…

3 Ways To Boost Sales At Your Dealership

3 Ways To Boost Sales At Your Dealership

The name of the game at an auto dealership is selling cars and having customers keep returning when they need some kind of service or repair done to their …

Most Manage, Few Lead: Which One Are You?

Most Manage, Few Lead: Which One Are You?

Members of LinkedIn are bombarded with memes and motivational pictures. Between the Ned Stark photos and the cool car pictures, everyone seems to think…

Virtual Retailing - the Future is Now

Virtual Retailing - the Future is Now

The idea of virtual reality has always been mind-blowing. Put on a pair of goggles and be transported somewhere new without moving your feet. For decades, …

Predicting Your Next Buyer

Predicting Your Next Buyer

Trying to understand who your best target customers are can be a painfully long, and expensive, process that can result in thousands of wasted marketing do…

To Whoever is Calling this "Social" Media, Please Stop. You're Embarrassing Us All.

IwillnotduplicateFacebookpostsondealersp

It's easy for us to take the high road and call it abysmal to utilize the strategy demonstrated below. We would never do it to two dealers, let alone dozens. We also understand the need to make a solution scalable for the sake of profits as we have worked for companies that need to scale to serve hundreds or thousands of dealers. With that said, it is still atrocious and should stop immediately. This gives quality automotive social media marketing companies a bad name when they pull this sort of stuff.

When Brian West from @FusionZONE Automotive, Inc. showed this to me today, I begged him to let me expose it. He cordially allowed me and now I can't really say much about it without spewing more vitriol than I'm used to spewing. This isn't what automotive social media is supposed to be about.

rarelydefrost.jpgThe justification that I've heard for this type of activity is that nobody will like more than one dealership on Facebook. This is a naive statement, especially considering the rise of the pay-to-play social media model, the fact that they're posted at the same time, and sheer silliness of the question itself. Some of the stores for which the question was posted were in south Florida on a day when it was 75 degrees.

Social media is about creating a channel of communication between the dealership and local people. It's about posting relevant messages and exposing those messages to potential customers. It's about participating in the community that is comprised of the very people who can and should be buying cars. To auto-post using an automated, push-button strategy is absolutely worthless.

Here's the post itself. Looking at the dozens of dealers that posted this content led me to realize that this wasn't a mistake. It wasn't a one-off instance. Every piece of content is posted across the board.

This infuriates me. It isn't just lazy and ridiculous. It's sad that dealers are actually paying for this to happen. It doesn't have to be this way.

DuplicateFacebookPosts.jpg

 

Timothy Martell
That's it JD... Join the rebel alliance! Sadly, there is more of this, then guys like us doing it the right way.
Scott Nelson
Yeah, bummer. They need to read Facebook for dummies... :P

 Unlock all of the community & features  Join Now