Every year, the Driving Sales Executive Summit is the premier educational event of the fall. It has been growing progressively since its inception and more dealers are learning that the education level at the event is very high. A best practice that I would like to share with dealers attending this year in October is to never rely on memory or educators to help you bring the takeaways back to your dealership.
Bring a camera and make sure it's wide open. For most of us, that means our smartphone or tablet. Humans are visual creatures and keeping an image/video catalog of the event will make it much easier to apply what you learn when you get back.
Here are some best practices for this (and any) conference:
- Bring plenty of memory - Make sure you have tons of space available on your device, particularly if you're shooting videos.
- Unload in the evening - You should be gathering so much useful data that a day's worth of pictures and videos can take up all of your memory. Whether you email it bit by bit to yourself or transfer it to another device, be sure to start the day off fresh.
- Use your best note-taking - The visual aspect is the most important, but sometimes you'll need to take notes. If you're like most and you write it all down on a hotel-supplied noteopad, be sure to take a picture of your notes as well.
- Get contact information - If you're like many, you collect business cards and brochures that end up in the garbage before you pack up or when you unpack at home. The real juice that you'll get is from the people that impress you, so be sure to get their contact information.
- Set video quality to low - Some will try to record an entire workshop or speach, but this can take up a ton of memory. You don't want to get the first 15 minutes (which on some devices and some settings could be 3GB) and run out of space for the rest. Go into your camera settings and set it to the lowest possible quality. The audio will be fine and you should get everything you need off of the slides in the video even at low quality.
Everyone at Driving Sales and Dealer Authority wants as many dealers as possible to find a ton of value in #DSES. Don't rely on your memory. Notes are great, but visuals help. Don't hope that you'll have everything sent to you. Use your mobile device and come out on top.