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Jared Hamilton
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Jeff Kershner

Jeff Kershner DealerRefresh / Founder

Exclusive Blog Posts

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

5 Referral Program MYTHS - BUSTED!

5 Referral Program MYTHS - BUSTED!

Myth 1: Referral Marketing Programs are less cost effective than other marketing channels. FALSE! 92% of people trust recommendations from friends over…

#DSES - "Secrets of the Inbox" with Jeff and Malinda

Secrets of the Inbox DSES


Email marketing continues to be the number one online marketing channel for all departments of your dealership. It's bigger than paid search, it's bigger than social medi and bigger than SEO.

But it is changing. There are new rules for getting into the inbox AND getting your prospects and customers engaged. Does your email marketing deliver?

Or are you struggling with declining open rates, horrific one to one communication emails to potential clients and other issues? Almost every dealership needs some level of help with email and that's what Malinda and I have set out to offer you.

You're going to walk away from our session with the newest hands-on tools and techniques that you can take back to the dealership and execute on.

This is exactly why I've asked Malinda to join me in this session. For those of you that don't know Malinda, she's the Superwoman of email marketing. Literally!

Malinda is the founder of 1to1News. A smaller but strategic service that caters to dealers and their email marketing needs. She provides some of the best and most engaging email newsletters in the industry. She have achieved some staggering results for my dealers in the past and dealers that I consult with.

Just a few  takeaways from our session include:

  • 4 Letters that will sell you more cars this month
  • How NOT to be one of the 7 out of 8 emails that Yahoo marks as SPAM
  • Why fake email addresses can KILL your email reputation
  • What Subject lines will DOUBLE your open rate

Not only are you going to gain some great knowledge but we have a very special offer for each dealer listen up!!

Get your email audit report

Malinda and I are offering a FREE email audit report to dealer attendees that would like to participate. All you have to do to get started is fill out this quick and easy form. To receive your results you will want to attend our session "Secrets of the Inbox: The New Evolution of Email" at DSES.

Click here to get started with your FREE Email Audit Report!

Wait, there's more!!

We'll be giving away 3 FREE iPads during our session. Everyone likes an incentive (not that we need anymore incentives), so we thought we would place some icing on the cake and raffle off 3 FREE iPads to attendees.

I leave you with a short video we put together to help promote our session. Feel free to share, like and promote the video.

We hope to see you at our session. 



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