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SEER Interactive was de-indexed because they had some significant problems with their website that only caught up with them after Google’s recent Penguin update. This update was focused primarily on links; both links from other sites pointing to theirs and those on their site pointing to other pages on their site. Can what they did that got them back help bring you back, too?
While there are many ways you can get yourself de-indexed, getting re-indexed is simple. Fix the problem and Google will return and you’ll be back. You may not be as strong as you were, but you’ll be back and can work to regain any rankings losses. SEER Interactive was re-indexed in just 12 hours. So how’d they do it and what can you learn from it?
SEER learned that social media marketing alone is not itself going to keep you from being penalized if there are other problems on your site. Social media did, however, establish a great working community. Don't expect your circles to be able to bring enough attention to Google about your plight if you're in a similar situation. But if it does happen, having them and giving them clear instructions on how to get Google's attention just might.
When Google crawls your site, they try to crawl it like one of your customers would. They browse your navigation items, they follow links on your pages, and they explore your content if you allow them. When business owners are reviewing their site, we often see it from the eyes of a business owner rather than those of our customer's. SEER learned that bad navigation hurts their customer’s experience and the crawler’s ability to access and understand their site. Correcting those broken links and streamlining the customer experience has helped SEER recover strongly.
Negative SEO is an underhanded manipulation of Google designed to hurt someone else’s website. The problem is that it is very difficult to know if you've been hit by negative SEO if you haven't been paying attention to your SEO strategy. If you are attentive, it's a little easier to convince Google that those "negative" links are not you’re doing and, hopefully, you can be re-indexed quickly. While in most cases you can only wait for Google to return, if you believe that you’ve been a victim, then there is a special reconsideration request form that needs to be filled out.
When you next look at your website think about these points: