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It’s no secret that businesses use ads to deliver messaging to potential customers. Customers blocking those ads could be invalidating some of these businesses’ ad spend. However, adoption of ad blocking on mobile is still in it’s infancy, even as mobile marketing is exploding.
According to Pagefair*, ad blocking might cost publishers nearly $22 billion in 2015. In addition, ad blocking use has risen 41% in just the last 12 months. With these kind of stats, there might conceivably be cause for alarm among businesses trying to advertise their services.
Luckily for advertisers, according to a recent survey by Genesis Media**, while many install ad blockers on their desktop and laptop computers, only 3 percent do so on their smartphones or tablets. Seeing as mobile browsing has already eclipsed desktop browsing, this should make it quite plain that mobile advertising helps not only reach the fastest growing audience, but also helps sidestep the growing concern of ad blocking by potential consumers.
For now, having a focus on mobile advertising can help both reach the biggest audience and sidestep the majority of ad blocking consumers. What are some other ways you all are dealing with Ad Blocking?
* Source: http://blog.pagefair.com/2015/ad-blocking-report/
** Source: http://www.genesismedia.com/survey-of-over-11500-adults-finds-76-percent-have-never-used-ad-blockers/