Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
As I sit here on this chilly fall evening contemplating my every goal, dream, aspiration, and desire, evaluating where I am and where I want to go while recording my action plan for the next few weeks, I cannot help but to think about the importance of mentorship. Now before I get into the details of why I believe mentorship is so utterly important I would like to give you a brief understanding of where I’ve been, where I am at and my vision as to where I want to go. The best way to help you understand me is to let you know that I am a man of many interests and have many talents. I am not one to be told I cannot do something. For when I am told that, there is something inside of me that drives me to do that very thing better than anyone has done it before me. I am being honest with you when I say that this is a very confusing trait of mine. Why? Because I am not a spiteful person by any means. I don’t do things to spite people, my actual purpose and pure desire in life is to do the complete opposite which is to help people. That is something I have done and have enjoyed doing since I was very young, which has helped me to excel in anything I do because of my willing desire to help, learn and earn. These are traits that helped me excel in the restaurant industry at a very young age and now helping me to excel in my niche, my chosen career path in the automotive industry. You might be questioning yourself as to how did I go from restaurant to automotive? To be quite frank, I was born into the restaurant business. My grandparents owned Pizzerias/Italian restaurants since before I was born. So the majority of people I looked up to all did it so if it was good for them it was good for me. Especially the man I idolized and still idolize to this very day, my father Maurizio Argento. He taught me a lot when it came to cooking, the restaurant industry and life in general. My father was my best friend, coach and personal mentor until the age of 14 which is when he passed away. At that point in time I still enjoyed being in the restaurant and thought that is what I wanted to do for the rest of my life. But as time went on without my mentor, my desire began to diminish. But I also started developing other interests and saw various different opportunities that got me excited the way the restaurant used to. I began to read about entrepreneurship, business, real estate, multi-level marketing businesses and the law of attraction. As time went on I continued on in the restaurant do to indecisiveness and lack of mentorship in any path I cared to take. But little did I know I was on the verge of something amazing. See I had set some goals at the age of 16 that would seem unachievable from the average man. But folks I am no average man, my 6 “7” 250 lb. stature will tell you that! Now just to enlighten you as to what these goals where and why it is relative. They were to write a book, become an international trainer speaker coach and make millions of dollars helping people to do more, be more, achieve more. Regardless, little did I know that the law of attraction was at work this whole time setting me up and all I had to do was read the signs and to take inspired action. It took me a while but I caught on and took inspired action. What was this inspired action? Well believe it or not I had found the girl of my dreams and she wanted me to move out of state, away from my family to be with her. It wasn’t an easy decision, but I followed my heart and has been the most amazing experience. See little did I know that my future wife’s sister was married to a man by the name of Sean V. Bradley. And it just so happens to be that Sean is a national speaker, trainer, consultant in the automotive industry, currently authoring his first book and making millions of dollars doing it. Hmmm.. Interesting… So with that being said, the first time we met we completely hit it off, he was brilliant, articulate, down to earth, just an all-around genuine guy. So as it came down to it I asked for his advice and he pointed me towards the automotive industry and told me if I wanted to do what he does that I had to start the way he started. On the ground floor, or rather the showroom floor. And from there he pointed me to resources I could use to educate myself on the industry seeing that I knew nothing of the industry besides how to drive what they sell and that I had been screwed over a few times in the past by sales men. So I began my quest for knowledge, I read articles written and watched 100’s of hours of videos by some of the best in the industry including Sean, Jim Ziegler, Danny Alkasmi, Peter Martin, Mark Tewart, Mark Rodriguez, Grant Cardone and many more. This was definitely a very tiring process as I was working all day in the restaurant, then coming home reading and taking notes, watching videos and taking notes, applying for jobs, multiple different interviews with multiple dealerships, just to be blown off by some and not taken serious others. But I persisted, and Sean just continued to remind me that to have things that others don’t have and do things others can’t do you have to do things others are not willing to do. Lose sleep, not eat, go above and beyond, set yourself apart, go early, leave late, persist, persist, persist and when you’re ready to give up. DON’T! Now as it comes down to it I got hired and have been on the floor helping people buy cars for about two months now. I love it, I love everything about it. But as it comes down to it my mentor has been telling me to implement certain things to go above and beyond to really set myself apart and I have been neglecting doing certain things due to fear. Well this came up in our conversation the other day and he let me have it! Yes he told me exactly how he felt, no sugar on top. And at first I didn’t know how to react, the last time I had someone talk to me that way I was 14 years old. And that’s when it clicked, he is not just my friend, not just my brother in law, but the mentor that I need. The mentor who is not going to tell me what I want to hear, but the mentor who will tell me what I need to hear. The mentor who will help me when I am down, the mentor I need to shine a different perspective on a unique situation. And man can I tell you how blessed and grateful I am to have a mentor who actually gives a damn enough to shake and rattle me up when need be. So to conclude, what is a mentor and why it is so crucial to have one? Well by definition a mentor is an experienced and trusted advisor. And it doesn’t matter who you are or what industry you are in I suggest you have a mentor, they will help take your personal growth and career growth to a whole new level. Even the wealthiest and most intelligent people in the world have mentors.