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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

5 Referral Program MYTHS - BUSTED!

5 Referral Program MYTHS - BUSTED!

Myth 1: Referral Marketing Programs are less cost effective than other marketing channels. FALSE! 92% of people trust recommendations from friends over…

A Dealership Went Pro-Police And This Happened

A Dealership Went Pro-Police And This Happened

There's a lot of anger in our country right now - for a variety of different reasons.   Sadly a lot of that anger is coming out against the men…

Top 10 Blogs and News for 12/17-12/21


top10The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition – the world doesn't end, Carfax and ActivEngage Partner, and kids reacting to Santa.

10. Dealer Website Best Practice: “Talk to the Dealer”
Paglia has shared best practices regarding dealership’s lead forms and quality assurance.

9. Is Search Engine Marketing a Priority at your Dealership?
J.R Batchelor reminds us that SEM and SEO are important aspects when you want to gain more visibility on the Internet.

8. 7 Ways to Use Humor in Your Online Marketing

Do you like to laugh? Guess what: so do your customers. And because these people face a constant barrage of Facebook posts, tweets, YouTube videos and emails every day, making your marketing fun can go a long way towards capturing their attention.

7. Julian Assange Promises More Leaks
Julian Assange, the founder of WikiLeaks, promised in a rare speech Thursday evening to release more than a million files in the coming year which would affect "every country in the world."

6. Endangered Florida Panther is Seen for the First Time EVER
For the first time ever, an uncollared Florida panther has been captured on camera moving her kittens to a new den in the 26,000-acre Florida Panther National Wildlife Refuge near Naples. 

5. Miss USA is now Miss Universe! 
A 20-year-old Boston University sophomore and a self-described "cellist-nerd" brought the Miss Universe crown back to the United States for the first time in more than a decade when she won the televised contest Wednesday.

4.How Kids Would React if they Saw Santa
Kid Snippets asks kids to write short films and "Catching Santa" sees the kids explain how it would all go down as two adults act out this confronting scenario.  

3. Why the World Didn’t End
Jell-o made a sacrifice to the Mayan gods earlier this week. What was it? Chocolate pudding. Anyone would be happy with that!

2. Carfax and ActivEngage Partner
Carfax and ActivEngage, the most trusted provider of automotive live chat, have teamed up to help dealers provide Carfax Vehicle History Reports™ to online shoppers through live chat.

1.Chris Dungan Blogs about ActivEngage
We’re blushing after this blog about us, Chris Dungan states, “But ActivEngage holds a special place in my (personal) heart, because as the guy around the handycars offices that needs to continually communicate with and tweak the ActivEngage process and programming, I've noticed they rank in highest echelon of in the following categories:

(1) Program effectiveness, usability, and stability
(2) Graphics and presentation
(3) Customer service (perhaps the most important factor of my high review of aE's product, staff, and a company overall)”



Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!


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