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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

The Importance of Localized Digital Marketing for Car Related Businesses

The Importance of Localized Digital Marketing for Car Related Businesses

Marketers and business owners have no other option but to follow the customers in their digital migrations and endeavors. Car businesses are no exception t…

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

Top Ten Blogs And News For Auto Dealers: July 8th-12th

auto blogActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- a DoS attack, checklist for closing, and myths about self driving cars.

10. A Checklist for Closing

Remember your first days in a dealership and the fundamentals the sales manager drilled into your head? That was good advice. We tend to forget a lot of it over time and as experience adds up.


9. Google+ Ditches Zagat Ratings

In May of 2012, Google implemented their Zagat rating system which was confusing for both businesses and consumers. Now you can see they changed back to the 5-star rating system.


8. The Three Stages of Social Media--Part 1

This is part 1 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in place, dealers can drive foot traffic and website visitors in a way that can help them sell more vehicles and drive more service customers.


7. Is Your Dealership on a Treadmill?


The dealership sales process has the ability to evolve into a more sophisticated, frictionless business if only it weren’t for our collective hesitation. One theme I see playing over and over at dealerships is the constant impasses that occur from one owner or manager being unwilling to make a decision.


6. Cobalt Hit with DoS Attack

Cobalt suffered a DoS attack yesterday morning that was the result of a massive surge in external traffic to the network. This affected both the main Cobalt company website and their network of dealer websites - including the US network of 4,400 General Motors websites.


5. What Does it Mean to Reboot Your Life?

Scott Monty sits down with Mitch Joel, author of  Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. This new book is not your standard marketing book. It's certainly not a social media book. It's a book about life and practical matters with respect to business, marketing and how we all fit into the picture.


4. 3 Myths about Self-Driving Cars

There’s a lot of hype surrounding them. But where are they?


3. A Dead Man Wins Mexico Mayor Race

It's been said that to get elected to public office all you need is a pulse, but prosecutors Mexico are investigating how a man certified as dead got elected mayor of a village in southern Mexico.


2. Pig Beach, Bahamas.

On the Bahamian archipelago of Exuma sits Big Major Cay (also known as Pig Island and Major Cay). Legend has it that sailors dropped the pigs off on the island with the intention of coming back to eat them, but never returned. Now the pigs rule the island. Locals and tourists alike feed the pigs who have been known to swim up to incoming boats.


1. Helmet-Wearing Fool Challenges a Ram.

This epic video was originally posted last fall, but it's trending again because watching a ram show this kid who's boss is too good to pass up.



Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!

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