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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

The Importance of Localized Digital Marketing for Car Related Businesses

The Importance of Localized Digital Marketing for Car Related Businesses

Marketers and business owners have no other option but to follow the customers in their digital migrations and endeavors. Car businesses are no exception t…

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

Top Ten Blogs and Auto Industry News: 9/23-9/27

top ten auto newsActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- Ford buys a startup, the new Corvette, and the Australian Opel.


10. Ford Buys Software Startup Livio

Ford Motor Co. is acquiring Livio, a Michigan-based company whose software allows drivers to connect with their smartphone applications.


9. Nissan Delivering Versa Notes in an Amazon Box

To create buzz for the Versa, which went on sale this summer without a major national ad campaign, Nissan is giving $1,000 gift cards to the first 100 customers who buy the Versa Note through an link to a Nissan dealer.


8. Employee Loyalty: Is there a Silver Bullet?

When was the last time you heard of someone who had worked his or her entire life for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly become non-existent?


7. Healthy Habits = Higher Profitability

A healthy workplace means much more than occupational health and safety.  A healthy workplace starts with healthy habits.  All behavior has consequences and the negative consequences cost dealers profitability.  It’s easy to recognize an unhealthy work environment by its low employee morale, poor retention, high absenteeism, and increased conflicts.  Financially, dealers suffer decreased profitability due to low productivity and higher benefit cost. Learn how to build healthy habits!


6.  The New Corvette’s Oldster Problem

corvette cy

The Corvette is perhaps the most storied sports car in the history of American motoring,
which is why the debut of the latest model — the seventh generation of the car, known as the C7 — is a Big Automotive Deal.


5. Goodbye Australian Opel

After exactly one year and one day after officially entering the Australian market, General Motors’ European brand Opel has announced it will be closing its doors in The Land Down Under effective immediately.


4.Context is King

In 1996, Bill Gates famously said, "Content is king." To a large degree, he's still correct. It's now 2013 and Robert and Shel have the answer for where we're heading next in The Age of Context. They set it up by identifying the five forces in play: social, mobile, data, sensors and location.


3. NASA's Curiosity Rover Finds Water in Martian Soil

Water has been discovered in the fine-grained soil on the surface of Mars, which could be a useful resource for future human missions to the red planet, according to measurements made by NASA's Curiosity rover.


2. Celebrating 10th Anniversary

An open letter from the man who purchased the domain name--


1. This is How Dumb People Sound with #Overload

Justin Timberlake and Jimmy Fallon, comedy skit best friends and the human couple equivalent of a pair of colorful striped socks, teamed up yet again to shed light on a disease that's been plaguing phone-connected humans for years now: the ridiculous overuse of #hashtags



Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!


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