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In our experience, dealerships across the country have forgotten that social media is actually supposed to be about being social.
Come on - you guys know exactly what I'm talking about. Shoving specials and inventory down the throats of Facebook followers is common practice. Apologizing to people as a response to a lousy review is often the most time many dealerships spend on Facebook.
We decided to have a little bit of fun with one of our clients and turn that upside down.
Today, they launched their #ChevyIntervention campaign.
They've got a series of video shorts that are being dripped onto Facebook - you can see their page here.
They bought ChevyIntervention.com. They've rolled in a remarketing campaign...along with "behind-the-scenes counseling sessions" shot with their "licensed and certified Chevy transition counselor"....that guides you through subsequent pages.
What would I do if I were the competing Chevy dealership? Fire back, of course. What would you do?
Check out a couple of the sample videos below. Enjoy!