If your dealership STILL hasn't cleaned up it's act with Facebook, the time has come. It's about to get even more competitive.
I guess one of the cool things about spending gobs of money on advertising on Facebook Dark Posts is that you get the hookup from time to time.
Today, that hookup comes in the form of free Facebook Bluetooth Beacons for some of our clients.
We've known it was coming for a while, but it's finally official. So how will it work, exactly?
When people walk into your dealership, the beacon will beam a signal to their Facebook app on their phone during their visit. It will give them information about the business. It encourages shoppers to like your page, check in, see their friends' recommendations and post directly to the business Facebook page.
Facebook says that the beacons don't collect any info from people or their phones or change the kind of location information Facebook receives. Bummer for marketers, a win for consumers (if you believe it).
The potential benefits to businesses are spectacular - especially those businesses with an active and engaging social media presence.
Currently offering promos? Specials? VIP exclusivity for followers? Now's a great time to start.
Don't even USE Facebook for your business? Perhaps it's time to get your butt in gear. Because guess what? Your competitor is about to have one more edge over you.
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Kyle Reyes is the President and Creative Director of The Silent Partner Marketing