Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
Ok this isn’t a post about me or is it…the lines are getting blurry aren’t they. Yesterday I read I read 7 articles all having to do with social media many others but that was the biggest portion. Here they are if you would like to read them.
Creating Your Own Brand Network Like Oprah Winfrey - Sent via twitter from Brian Clark @copyblogger a blog you should read daily if you are marketing on the net
Facebook eCommerce the Future of Online Shopping by JD Rucker he always makes me think differently
Improve Your Influence by Chris Brogan another guy everyone should read daily its no wonder he’s an overnight success
25 Ways to Get More Social Media Followers from Hubspot another blog I read daily and you should too.
Aside for the obvious that social media is big, it occurred to me that there needs to be a place to pool all your social media sites together so people can get the information they want about you when they want it, the way they want it… sound familiar?
“I want what I want, when I want it the way I want it and I’ll get it” my online customer mantra.
Then I get this article from Mashable AOL Acquires About.me 4 Days After Official Launch well that proves my second mantra about the web one I got from Tim Ash @Tim_ash “There is nothing new under the sun on the web” it seems that About.me has done it or at least started the era of social aggregation.
One place for all your social connections, one place to allow your friends, fans and followers to get to the social connection site of their choice to connect with you.
So what does this mean to you on the floor? Well I have said since the early 90’s customers are not shopping for a car they are shopping for a salesperson. Here one place where your salespeople can place connections for all their social connections, for now there will be more on this site soon.
So what do you need to do now? Get all your personel to go to About.me now get their profile while they are plentiful. Secondly look at building a page in your website with links to these about.me pages so your customers can see what your people are all about.
Also get you dealerships name, this is subjective but I think this will become a big deal for companies too and it’s free so get your dealerships profile there now.
This is an app to watch if they do it right it will the gateway into a person’s online social world.
Larry Bruce @pcmguy.com