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When putting together my strategy for dealers, I am more often than not asked about management fee of Adwords. Knowing our management fee, I tell the dealer and we proceed our discussion. The bigger question that I like to ask them is what is an acceptable cost per lead for the services provided. My question for dealers and vendors here is, What do all of you feel is a fair mangement fee for dealers to pay, and isn't cost per lead or lead volume more important than a fee?
Further for discussion:
Should dealers spending more money with a provider pay less of a management fee?
Should dealers be overly concerned with a management fee if the OEM is providing the dollars for AdWords?
Automation vs Human: Should a company with more humans managing unique campaigns receive a higher management fee than automated platforms?