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The consumer shopping process is at the focus of conversations everywhere in the online automotive retail world. Couple that with the gaining traction of Zero Moment of Truth (ZMOT) and you’ve got all sorts of questions to answer. Google and research firm, ShopperSciences, produced the following video, sharing insights compiled from interviews of over 500 recent car shoppers. This easy to understand animation demonstrates the fundamentals that influence the car shopper in particular and is the first Automotive ZMOT production from Google with automotive-specific research.
Enjoy the video and be sure to keep an eye out. It’s highly likely that others will build on this model in the near future.