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Amongst different customer support software or channels, live chat is now widely-accepted tools. And since the boom in social media and personalized messaging, chatting has become even more essential not just in personal life but in corporate world, too. Many industry leaders are now aggressively deploying live chat software for customer service excellence.
But, how does it help businesses? Not only do live chat provides website visitor instant answer to their queries but the kind comfort level it gives to both the communicators enables a sales representative or customer care executive expands conversions for grabbing more opportunity . Additionally, it also creates a direct relationship between representative and the prospects and existing customers with likelihood of converting opportunity into leads.
But, proactive chat is important to provide customer great experience. On high-traffic sites, it has been found that the website visitors are more likely to buy stuff when they are engaged proactively. In the same league, what’s more important is clearly addressing what your potential customers expect from the moment they contact you (or, vice-versa). Because 99% potential buyers don’t need superfluous things, they just need what is essential for them.