Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
The brand new iPhone 6 is here and priced at only $299. It has the latest technology, a rugged case, a zillion pixels and a processor that can guide a rocket ship to the moon. I can sell you one right now for this price, but unfortunately we have none in inventory. This sales price is only valid on units that do not exist. Thanks and I look forward to your business.
I have been visiting Chrysler dealer websites this week and notice they are promoting on their home pages "The All New 2015 Chrysler 200."
A nice vehicle that should sell well, but the issue is no inventory to look at on these dealer websites. They have pricing and show the models and even have a button to View Inventory which naturally takes you to a page that says none of these vehicles in stock.
Yes, I know that OEMs like to tout new vehicles far in advance of availability, but why not say "Coming Soon" on the photo so shoppers aren't frustrated when they click on the inventory button and see none in stock. And why even have the view inventory button until there are units in stock?
It appears to me Chryler is giving customers just one more reason to be upset at car dealers, even though we know the dealer doesn't control much of the OEM content on their own website
Come on guys start putting yourself in the seat of the customer before doing what's convenient for you. I've heard you get one change to make a first impression. Is this really the impression you want to make?
The fix is simple: Put a coming soon tag on the images and remove the inventory buttons.