Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
We have a Business development center that has 5 sales business development reps and 2 service reps. I measure the reps with certain metrics.
For the sales group we look at number of calls per day, number of appointments made per day, number of appointment that have shown and the number of them that buy.
For service we measure the number of calls , number of appointments made and the number of them that show.
We also base their bonus plans around these metrics.
Am I missing anything? It is time to look at new pay plans for next year.